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Press Release

04/08/2010

LG BRINGS BREAKTHROUGH OLED TECHNOLOGLY TO THE UK

LG releases 15’ OLED TV, the largest available to consumers, this Spring

 

London, UK, 8 April, 2010 –LG Electronics (LG) is showcasing its highly anticipated OLED TV (15EL9500) at the Gadget Show Live this week to give UK consumers a taste of an exciting new way of watching content. At 15 inches, this breakthrough TV will be the largest OLED screen available for consumers to buy when it launches this April, putting LG at the forefront of home entertainment and technical innovation. In addition to giving consumers the best viewing experience, the ultra thin 3mm depth is sure to impress anyone with its stylish design.

 

LG’s OLED TV boasts a spectacular, brighter picture from any angle with superior contrast ratio (10,000,000: 1) whilst also being more energy efficient.  The absence of a backlight results in deeper blacks against stronger, more vibrant colours and also allows for the slim design. An ideal addition to the luxurious bathroom, kitchen or bedroom, LG’s OLED TV is also water-resistant meaning you can set it up almost anywhere.

 

The screen is HD Ready 720p with built in digital freeview and includes a USB 2.0 input allowing for playback of movies in stunning high definition. Equipped with LG’s Trumotion 100Hz technology, viewers can enjoy the seamless movement of images with a rapid response time of 0.1msec making it ideal for watching fast paced films and sporting events. 

 

Stephen Gater, Head of Marketing LG Home Entertainment Company, commented, “OLED really is the future of television screens and LG is proud to be the market leader when it comes to this breakthrough technology.  This week marks the first time the LG OLED is displayed in the UK and we’re confident this innovative and style-conscious set will grab the attention of anyone looking for the next top-of-the-line gadget.’

 

 

EL9500 product specs:

·         OLED TV

·         Available in 15”

·         Key features:

o        3.2mm depth

o        TruMotion 100Hz

o        HD ready 720p (1366 x 768 resolution)

o        Digital Freeview built in

o        USB 2.0 (jpg, mp3, DivX HD)

o        10,000,000 : 1 contrast ratio

o        Response time of lower than 0.1msec

o        40W power consumption

·         Water-resistant

·         Available to consumers in April

 

 

Not sure what OLED means and what it can do? Read on for more information about the technology behind the next generation in TV screen technology:

·         OLED is a light-emitting diode (LED) that is composed of a film of self-illuminating organic compounds.

·         OLED screens can be made flexible or transparent presenting possibilities such as foldable OLED TVs that can be rolled up into a tube to store away when not in use.

·         In years to come OLED TVs will be so thin and transparent that they will appear invisible when not in use, only apparent when lit up with an image.

 

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com

 

 

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home theater systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.

 

 

 

Press Office Contacts:

 

LG UK

Sarah Brambley

+44(0)1753 491 628

sarah.brambley@lge.com

 

LG One UK

Beth Robins

+44 (0)20 7413 3064

lgukpress@lg-one.com

 

LG One UK

Christopher Kang

+44 (0)20 7973 5966

lgukpress@lg-one.com

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