Press Release

02/26/2009

LG brings HD to the masses with its affordable high spec monitor

Berkshire, UK, 26 February, 2009- LG Electronics, a global leader in consumer electronics, today unveils its affordable High Definition (HD) monitor, the W2442PA-BF, in the UK. Designed with media enthusiasts in mind, this full HD monitor offers users advanced image clarity, making it the perfect option for watching films and playing action-packed games on. The W2442PA-BF's full HD functionality ensures users don't have to sacrifice quality for an appealing price tag. It boasts high spec features, such as a DVI and HDMI port which enables gamers to connect to both a PC and a gaming console and built-in speakers that make it the ultimate space and cost saving device.

When it comes to image clarity, the monitor offers users a high quality viewing experience due to its full HD capability, combined with a 10,000:1 Digital Fine Contrast Ratio (DFC). Together with a response time of just 2ms, this results in images with extra depth which improves the overall picture quality.

Powered by LG's picture enhancing chipset, F-Engine, the W2442PA-BF constantly adjusts the colour definition and colour reproduction of the image on the screen, enhancing the viewing experience. When set to 'Movie Mode', a pre-configured setting of the F-Engine, the contrast ratio is maxed to 10,000:1, creating some of the most life-like images experienced on a PC.

"After the introduction of HD, which was initially only available on monitors with a higher price point, this technology has now become available to the mass market," comments Soyeon Shin, IT marketing manager, LG Electronics. "Given the current economic climate in which consumers have become increasingly aware of their spending, affordable monitors with high-end features such as the W2442PA-BF, are appealing as users don't need to sacrifice on specifications or quality.

Key specifications of the W2442PA-BF monitor:

- DFC: 10,000:1
- 16:9 (full HD) aspect ratio
- 2ms grey-to-grey response time
- High resolution: 1920 x 1080
- Brightness: 300 nits

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theatre systems. For more information, please visit www.lg.com.

For high-res images and further information please contact:

Gemma Barford / Zaira Puddephatt
Firefly Communications
lgitteam@fireflycomms.com
+44 (0)20 7386 1576

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