Press Release

09/14/2009

LG brings its first Android device to the smartphone market

Launch confirms LG’s dual platform strategy

 

 

 

Berkshire, September 14, 2009 - LG Electronics (LG), a global leader and technology innovator in mobile communications, today announces its first Android mobile device the LG-GW620, broadening its global offering and commitment to the smartphone market.

 

The new LG-GW620 features a 3-inch full touchscreen and slide out QWERTY keypad designed to accommodate the needs of consumers who use their handsets for email and social networking, keeping them connected to their work or personal communities. The LG-GW620’s Android platform ensures consumers can take advantage of the mobile applications and services developed by Google.

 

LG handsets’ such as the LG KS360 and GW520 were designed with functionality in mind and have been popular with consumers who want an on the go computing experience; the LG-GW620 is continuing LG’s dedication to meet consumer demand for more choice in the smartphone market.

 

“The LG-GW620 will appeal to first-time smartphone customers by offering a new and different kind of user experience,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “Our objective is to provide a wide selection of smartphones to satisfy the diverse preferences of today’s consumers. This Android phone is just one of many smartphone models we plan to introduce worldwide in the years ahead.”

 

In related news LG announced in early September that it will introduce a minimum of 13 new smartphones over the next 16 months that utilise Microsoft’s Windows Mobile including the new 6.5 version.


 The LG-GW620 will be available in the fourth quarter of this year in select European markets. Full products specifications will be provided at launch.

 

 

--Ends--

 

 

 

   About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

 

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com. 

 

For more information or high res images, please contact

 

George Griffiths / Ashley Scott / Charlotte Stoel

Firefly Communications

lgmobileteam@fireflycomms.com

+44 (0)20 7386 1564

 

Sarah Brambley

LG Electronics

sarah.brambley@lge.com

+44 (0) 1753 491 628

+44 (0) 7793 795 990

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