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Press Release

03/31/2010

LG BRINGS THE FIRST PASSIVE 3D-READY TV TO UK CONSUMERS

Life’s Good in 3D, as LG expands its 3D offering with new active and passive technology models

 

 

London, UK, 31 March, 2010 - LG Electronics (LG) today unveils plans to further compliment their existing 3D portfolio by offering a passive technology 3D-ready TV (LD950) for consumers to buy for the first time. The 47-inch LCD 3D-ready TV, along with a second active 3D-ready TV (LX6900), will be available in May and is the latest addition to LG’s 3D portfolio.

 

This updated portfolio makes LG the only manufacturer in the world to provide consumers the accessibility of passive technology - making it even easier to enjoy 3D with all your friends and family - and the ultimate picture quality with active technology.

 

Earlier this year, LG was the first manufacturer in the UK to introduce to consumers its passive 3D technology LCD TV (LD920), which is being rolled out in pubs across the UK and Ireland. Viewers will be able to watch live football including Premier League matches broadcast by Sky in 3D, prior to the introduction of Sky 3D to millions of homes later this year. In addition, this spring, LG is also bringing to market the world’s first Full LED 3D-ready TV (LX9900) which uses active 3D technology.

 

Bringing an accessible and convenient 3D experience to consumer’s living rooms, the LD950 comes with four pairs of polarised glasses, perfect for sharing the ultimate 3D experience with family and friends. The model, which also allows consumers to view standard content in high quality, is also supported by HDMI version 1.4, meaning that viewers can access 3D content via 3D Blu-ray players, such as LG’s BX580 as well as future 3D services from Sky and Virgin.

 

Stephen Gater Head of Marketing LG Home Entertainment Company, commented, “There has been overwhelming consumer interest and excitement in 3D TV since the beginning of the year and we want to respond to that demand as best as possible. With these two new 3D TV models, we are bringing an even better 3D offer to market this spring and hope to provide even more consumers with the excitement and thrill of the 3D cinematic experience into the comfort of their living rooms.”

 

LG is committed to securing a dominant position in this fast growing market expected to surpass 80 million units by 2014, and aiming to achieve 25 percent share of 3D market in 2010. LG’s strategy includes plans to offer a diversified line-up of products in screen sizes from 42 inches to 150 inches utilising both polarised and shutter type glasses and to launch a family of 3D products including LED, LCD TVs, Plasma TVs, Blu-ray disc players and the world’s first Full HD 3D projectors.

 

LD950 Product specs:

·         3DTV (passive)

·         Full HD 1080p

·         Intelligent Sensor

·         TruMotion 200Hz

·         USB 2.0 (DivX HD, MP3, Jpeg play)

·         HDMI version 1.4

·         4 polarised glasses included

·         Invisible speaker

·         USB 2.0 (DivX HD, MP3, Jpeg play)

·         4XHDMI

LD920 Product specs (commercial use only):

·         3DTV (passive)

·         Full HD 1080p

·         Intelligent Sensor

·         TruMotion 200Hz

·         USB 2.0 (DivX HD, MP3, Jpeg play)

·         HDMI version 1.3

·         Invisible speaker

·         USB 2.0 (DivX HD, MP3, Jpeg play)

·         4XHDMI

 

LX9900 Product specs:

·         Full LED

·         Infinia Design

·         Ultra slim depth  - 3.16 cm

·         1cm frame

·         960 LED lights within 55’ model

·         864 LED lights within 47’ model

·         Full HD 1080p

·         3DTV (active)

·         Built in Freeview HD

·         TruMotion 400Hz

·         10,000,000:1 Dynamic contrast ratio

·         Intelligent Sensor

·         Invisible Speaker (10w + 10w)

·         Netcast (YouTube, Skype, Accu Weather, Picasa)

·         Eco Flower

·         Wireless AV link

·         DLNA

·         Bluetooth

·         HDMI 1.4

·         2 Pairs of Active glasses included

LX6900 Product specs:

·         Edge LED

·         Ultra slim depth  - 2.93 cm

·         Full HD 1080p

·         3DTV (active)

·         Built in Freeview HD

·         TruMotion 200Hz

·         8,000,000:1 Dynamic contrast ratio

·         Intelligent Sensor

·         Invisible Speaker (10w + 10w)

·         Netcast (YouTube, Skype, Accu Weather, Picasa)

·         Eco Flower

·         Wireless AV link

·         DLNA

·         USB 2.0 (DivX HD, MP3, Jpeg play)

·         1 pair of Active glasses included

BX580 Product Specs

·         3D Blu-ray playback

·         HDMI version 1.4

·         WIFI technology

·         DLNA to connect to your home network

·         External HDD playback

·         NetCast to access YouTube, weather reports and online photos

·         Gracenotes to get more information about your music

·         USB connection – for playing movies, music and videos

 

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com

 

 

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home theater systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.

 

 

 

Media Contacts:

 

LG UK

Sarah Brambley

+44(0)1753 491 628

sarah.brambley@lge.com

 

LG One UK

Beth Robins

+44 (0)20 7413 3064

lgukpress@lg-one.com

 

LG One UK

Chris Kang

+44 (0)20 7973 5966

lgukpress@lg-one.com

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