Press Release

08/02/2010

LG COOKIE FIRST TOUCHPHONE SERIES FOR GENERATION Z

Stylish Phones Designed for Young Mobile Generation to Stay Connected
 
SLOUGH, UK, 2 August, 2010 - LG Electronics (LG) today announced the release of the LG Cookie Series, a collection of vibrant coloured full-touch phones designed to match the unique lifestyles of young “Generation Z” mobile consumers looking for great style and great connectivity.
 

The LG Cookie Series consists of three full-touch mobile handsets: Cookie, Cookie Style and Cookie 3G, all suitable for younger users or first-time touch phone users. Tailored for the distinctive needs of today’s youth market, the LG Cookie Series provides more versatile texting functionality, enhanced music options, wider social networking support, and a customisable, user-friendly interface and design.

 

The LG Cookie Series was designed primarily for young mobile phone users who enjoy expressing themselves in unique and stylish ways, whether by phone or one of today’s most popular social networking tools.

 

Cohen adds that his neighbour had recently fitted a heat pump and was pleased with the results.   It was this that started him thinking that a similar pump could be the answer to his high energy bills. However, it was not until he began to talk to LG on a trip to Fulham Football Club (the former team of his uncle, England world cup winner, George Cohen), that the idea took hold.

 

All the Cookie phones offer an intuitive and easy-to-use virtual QWERTY keypad allowing for easy texting without the bulk of a physical keyboard. The keypad can be switched from portrait to landscape mode, providing young users with a more convenient texting method.

The LG Cookie Series touch phones make social networking much more enjoyable thanks to dedicated user interface optimised for this type of activity. Users can also keep in touch with their friends through instant messaging and email that support threaded viewing for easier conversations.

The LG Cookie Series also includes a 3.5-inch headphone jack, FM radio and microSD slot for enjoying and easy sharing of music and movies. Add to this a stylish two-tone design and the fun cartoon-styled user interface and the LG Cookie Series easily stands out in the full-touch phone handset market.

LG Cookie
Designed to fit perfectly in the palm of a hand, LG Cookie is the most compact phone in the line-up. LG Cookie is proof that touch phones don’t all look alike. LG Cookie’s compact form factor slips easily into a pocket or purse but still manages to include a generous 2.4-inch display.

LG Cookie Style
LG Cookie Style is the stylish phone in the series with a 2.8-inch LCD display and bold design. Cookie Style is available in a variety of colour options with accents on the front button panel, making it one of the most fashionable full-touch phones on the market. The phone’s colourful mix-and-match design will appeal to the young mobile generation’s desire for self-expression.

LG Cookie 3G
LG Cookie 3G allows for faster connectivity and data transmission, always keeping users connected to friends and family. Its advanced e-mail feature utilises the latest in push-delivery technology, instantly alerting users when messages are sent to any of their e-mail addresses. LG Cookie 3G is a perfect choice not only for Generation Z but also for digitally active people who cannot compromise on network connectivity and design.

The LG Cookie Series will be available in the UK in September. Pricing to be confirmed nearer the launch date.

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About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit http://www.lg.com/uk/index.jsp

 

 

 

For more information or high res images, please contact:


 

Darja Noren/Rebecca Eighteen/Michelle Rainey

LG One

lgukpress@lg-one.com

+44 (0)20 7413 3238

 

 

Jerome Demare

LG Electronics

jerome.demare@lge.com

+44 (0) 1753 876 719

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