Press Release

04/09/2009

LG Cookie serves up the sweet taste of touch technology

More than 2 million people have tried the sweetest cookie, LG Cookie

Berkshire, April 9, 2009 - LG Electronics (LG), a global leader and technology innovator in mobile communications, today announces that the LG Cookie range (LG-KP500 and LG KP501*) has recorded over 2 million unit sales worldwide since its debut in October 2008.

 LG Cookie was designed to bring an affordable touchscreen experience to the masses, yet still packing in all the multimedia features consumers expect in premium touchscreen handsets. More than 1.2 million consumers have had a taste of LG Cookie in Europe, 600,000 Cookies have been sold in Asia and emerging markets, including Latin America.

'LG wanted to allow more people to benefit from the advanced touch technology that we have introduced in previous touchscreen handsets,' says Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. 'Because of our extensive background in touchscreen handsets, we are now able to bring this innovative technology to consumers at an affordable price without compromising on feature quality.'

Appealing and easy to use, the LG Cookie's multimedia features can be customised as widgets and shortcut icons, while motion sensor gaming compliments the Cookie to deliver a fun mobile experience. Slimming down to 11.9 mm, the Cookie and available in black, baby pink**, sleek silver*** and bright white****.

'The LG Cookie has developed its own fun personality and continues to be popular with consumers in the UK prepay market. LG's commitment to delivering desirable and affordable touchscreen phones to market reaffirms our position as the manufacturer who is truly in touch with what consumers want from a handset.' says Jeremy Newing, head of marketing, LG Mobile, UK.
LG will expand Cookie's distribution to 60 countries from the 40 existing markets the phone is available in, in order to reach sales goals of 10 million worldwide.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units '- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world's leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One'. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology.

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