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Press Release

01/27/2009

LG Cookie to add new flavours exclusive to Orange

Berkshire, UK, 27 January, 2009 - LG Electronics, a worldwide technology and design leader in mobile communications, today announces the launch of the new LG Cookie colour variants (LG-KP501) exclusive to Orange. Available in 'Pink' and 'Silver' the new LG-KP501 are an extension of the hugely successful LG Cookie range, also featuring new slimmer call buttons.

The LG Cookie continues to be the most affordable full touchscreen handset in the UK and LG's decision to launch the Cookie in a pastel baby pink and shimmering metallic silver is a result of the handsets overwhelming popularity with consumers since it launched in store in November 2008.


"LG understands the importance of choice to consumers when it comes to purchasing a handset. We are delighted to add the 'Pink' and 'Silver' Cookie to the range as it reaffirms the stylish and fun personality that has made the LG Cookie so sought after" said Jeremy Newing, head of marketing, LG Mobile UK.

The LG Cookie (in pink and silver) is available for 9.99 on pay as you go, and 5 per month on a 24 month price plan from Orange, via Orange stores, Orange Telesales (0800 079 2000) and Orange's online shop http://www.orange.co.uk/shop.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theatre systems. For more information, please visit www.lg.com.

For high-res images and further information please contact:
George Griffiths / Ashley Scott
Firefly Communications
lgmobileteam@fireflycomms.com
+44 (0) 20 7386 1564

Sarah Brambley
LG Electronics Inc.
sarah.brambley@lge.com
+44 (0)1753 491 628

Julian Lambert
Orange
julian.a.lambert@orange-ftgroup.com
+44 (0) 7977 255928

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