Press Release

01/05/2011

LG ELECTRONICS MAKES IT EASY TO GO SMART WITH NEW SMART TV OFFERINGS

User-friendly Dashboard and Motion Control Magic Remote Provide Easy Access to Premium Content and LG App Store

CES 2011

 LAS VEGAS, January, 2011 – LG Electronics (LG), a global leader and technology innovator in consumer electronics, unveiled its new LG Smart TV platform at the International Consumer Electronics Show (Booth #8205). The unique platform provides access to thousands of movies, customisable apps, videos and the ability to browse the Web through an easy to navigate user interface and uncomplicated point and click remote system*.

LG at CES 2011 - Smart TV

 A simple dashboard is the gateway to the LG Smart TV experience. With just four main sections – TV Live, Premium Content, TV Apps and a Launch Bar – viewers are never more than a few clicks from a vast variety of content.

 For TV models, selecting features is as easy as the wave of the hand with the motion controlled Magic Remote*.  The remote is operated by simply pointing it at the screen, moving the cursor to the desired option and clicking on the selection. A keyboard is not needed, but a QWERTY keyboard app is available for download on Android smartphones or iPhone.

Smart TV

 “LG Smart TV provides viewers with endless options on their television, however, if these entertainment features are difficult to access or select, consumers will not truly enjoy the technology,” said Jay Vandenbree, senior vice president, Home Electronics, LG Electronics USA. “We have designed our LG Smart TV platform to be as easy and simple to use as possible, so that viewers spend their time engaging with their television, rather than navigating it.”


 Building upon the pioneering NetCast Entertainment Access offering, LG’s Smart TV platform provides access to endless entertainment options from providers including**:


More Smart TV information you can find from LG at CES 2011

BBC i-Player

Enjoy your favourite BBC TV & Radio shows from the last 7 days

Acetrax

Watch thousands of films, streamed to your TV

MLB

Experience Major League Baseball highlights

YouTube

Watch millions of originally created videos

VIEWSTER

View a wide range of movies on demand

Facebook™

Connect with friends on the big screen

Twitter™

Share and discover what’s happening now

Accedo

Play games

Vtuner

Internet radio at your finger tips

Google Maps

Maps, directions & traffic

Picasa

View your favourite online photos

AccuWeather

Weather Forecasts

 The LG App Store is also populated with hundreds of applications for download. Additionally, the platform includes a Web browser so users no longer need to turn on their laptop to access the Internet. With this feature, news, reviews, and a host of other content can be viewed on the television screen. (Web browser available on LG Smart TV models and LG Smart TV Upgrader only).

 LG’s Smart Share function allows users to wirelessly stream content from their PCs and other compatible devices for viewing on their television screen. Smart Share also includes Media Link, which provides additional information, such as cover art or liner notes, for content being streamed.

 LG Smart TV is available on a range of LG’s new LED, LCD and plasma HDTVs, including: LV550T, LW550T, LW650T, LW770T, LW950T, PZ570T and PZ950T. The platform is also available on a number of Blu-ray Disc players and Home Cinema offerings. For consumers who are not looking to purchase a new television but would like to access the LG Smart TV technology, LG also has introduced the LG Smart TV Upgrader (ST600), a set-top box that provides any television with an HDMI input the ability to access endless amounts of content including movies, sports, television programming, music and premium applications.

For more information and product images, please visit LG UK online at www.lg.com/uk/cespressroom

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 * Specifications subject to change without notice.

** Content partners may vary by product category.

*Internet connection & subscriptions required and sold separately. The Magic Motion Remote does not come equipped with all LG Smart TV enabled TVs and separate purchase maybe required.

 
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean won (USD 43.4 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
 
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home theater systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.
 
Media Contact
 
LG UK
Sarah Brambley
+44(0)1753 491 628
Sarah.brambley@lge.com          
 
LG One UK
Beth Robins / Siobhan Sleet
+44 (0)20 7413 3064
 
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