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Press Release

01/08/2009

LG Electronics unveils advanced LED - backlight display technology for LCD HDTVs

Wireless super-slim LED LH9500 model honoured with CES Innovations Award; New backlight technology delivers astonishing picture quality

Las Vegas, January 8, 2009
- LG Electronics today announced a large step forward in LCD HDTV picture quality with a series of technological advancements in "LED Backlighting" designed to enable a more robust picture without sacrificing performance. In short, LG's LED innovations offer consumers the ultimate in picture performance, smart energy savings and stylish design.

"Our advanced LED Backlight technology precisely controls the brightness of specific areas of the screen and coupled with our TruMotion 200Hz technology, creates an amazingly natural picture," said George Mead, marketing manager for digital display at LG Electronics UK. "Our new slim LED model enhances our full line of stylish HDTVs and illustrates our leadership in the evolving LCD market."

LG's LED Backlight technology creates an astoundingly high dynamic contrast ratio of 2,000,000:1 and incorporates TruMotion 200Hz technology for extraordinary moving picture quality that together provides a more satisfying viewing experience with clearer and more natural images.

Advanced technology, stylish design
The LH9500, a 55-inch wireless ultra-slim HD Ready 1080p LCD TV and 2009 "CES Innovations" award honouree features LED Backlighting for a superior picture with deeper black level and vivid colour.

The extraordinary slim silhouette of the LH9500 is made possible by a new, thin lens system that amplifies the light while increasing the backlight's quality, underscoring LG's design prowess and the benefits of LED Backlight technology.

Unlike other slim LEDs which use "edge" lighting, the new LED LCD HDTV uses a full array of LED Backlights which employ local dimming technology for precise picture control, resulting in deeper black level, wide colour gamut and smoother motion.

Additionally, LG's new TruMotion 200Hz technology virtually eliminates motion blur and reduces image smearing, for a crisper, more natural picture. The use of LG's advanced Super IPS panels further helps eliminate motion blur, even during the fastest moving scenes. The combination of these innovative technologies allows for one of the lowest response times on an LCD TV. Consumers will also enjoy the Smart Energy Saving technology built into the TV.

LG's new LED Backlight HDTV innovations are on display this week at the 2009 International CES' Booth #8214, Central Hall, Las Vegas Convention Centre. The award-winning LH9500 HDTV is also featured in the Innovations Design and Engineering Showcase - Booth #72062 at the Sands.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theatre systems. For more information, please visit www.lg.com.

About LG Electronics Digital Display Company
LG Digital Display Company is a leading producer of LCD and plasma TVs and is one of the world's top makers of plasma modules. While focusing on creating feature-rich TVs, the company is also pursuing stylish designs and pushing technological boundaries to provide a more exciting viewing experience. LG's product areas include: televisions and computer monitors, plasma display panels, projectors and others.

For high-res images and further information please contact:

Firefly Communications
Mike Sharman / Lucy Dee
lgteambrowngoods@fireflycomms.com
+44 (0)20 7386 1576

LG Electronics
Sarah Brambley
sarah.brambley@lge.com
+44 (0) 1753 491 628

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