Press Release

01/18/2010

LG ENTERS THE ANDROID MARKET

LG brings applications to the masses with the launch of the LG InTouch Max GW620

Berkshire, UK, 18 January, 2010 LG Electronics (LG), a global leader and technology innovator in mobile communications, today launches the LG InTouch Max GW620, the company’s first Android mobile handset.

 

With access to over 20,000 applications* available on the Android Market™, the LG InTouch Max GW620 offers a huge selection of free and payable apps to its users including weather, games, mapping,  Facebook or Twitter applications to name a few. By launching onto the Android market, LG is bringing ‘apps’ to the masses by allowing its users to benefit from an enhanced mobile phone experience. 

 

The LG InTouch Max boasts a 5-line QWERTY and touchscreen keyboard, making it simple to type and especially convenient for social networking. The phone is ideal for people who want to stay connected and up-to-date with their friends, relatives and online lives 24/7. With a Social Networking Manager built-in application (Linkbook™), you can also go straight to your friend’s social networking profiles from your contact list.

 

Other features include Auto Face-tagging, which automatically recognises your friend’s face on a tagged photo. The Face-to-Action means you can call, SMS, MMS or join your friend’s social networking site simply by touching their face in a picture. The LG InTouch Max also comes with a 5-megapixel camera that captures high quality images and videos which can be displayed on the 3-inch touchscreen and a 1500mAh battery, which promises plenty of talk and stand-by time.       

 

John Barton, Sales and Marketing Director for LG - Mobile, comments: “This is a symbolic launch for us. It signals the end of expensive and exclusive applications and the start of applications for everyone.

 

“Many people don’t actually know that the Android market offers an impressive 20,000 plus applications which are easy to download, and of which 65% are free – and this selection is growing every day! We are proud to bring out the LG InTouch Max which is a high performing and easy-to-use device that is perfect for those out there who want to experience the ever-growing and popular world of applications.”

 

The LG InTouch Max GW620 will launch today on the following network providers:

 T-Mobile            Free on £20 a month, 24 month contract (with unlimited data)

Virgin Media      Free on £22 a month, 18 month contract (with unlimited texts and data)

 

For more information, please visit: www.lge.co.uk/intouchmax

 

* As of December 2009, paid and free apps

 

- ENDS -

 

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

 

<b>For more information or high res images, please contact:</b>

 Darja Noren / Beth Robins / Natalie Card

LG One

lgukpress@lg-one.com

+44 (0)20 7413 3238

 

Jerome Demare

LG Electronics

jerome.demare@lge.com

+44 (0) 1753 876 719

 

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