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Press Release

05/14/2010

LG HELPS THE NATION TO GET THE BEST VIEWING EXPERIENCE FOR THE SUMMER OF SPORT

The LG Consumer Road Show and online buyers’ guide launch with the 2010 range

 

 

Berkshire, UK -- LG Electronics has kicked-off its second nationwide LG Road Show, along with launching the new online 2010 Home Entertainment Buyer’s Guide (www.lg.com/uk/tvguide). As the nation eagerly anticipates this summer’s exciting sporting events, LG aims to help consumers navigate the world of home entertainment technologies and find the products that best suit their needs via both these offline and online tools.

 

The LG Road Show started the first leg of its 2010 UK tour this weekend at Birmingham’s Sandwell Curry’s store and is due to visit more than ten other nationwide locations over the coming months. Having initiated the road show last year, LG is keen to repeat the success of taking the latest technologies direct to consumers. Along with showcasing this year’s exciting new technologies, such as 3D and Freeview HD TVs, LG experts will be on hand to demystify the technology and ensure that people understand the real benefits of the new product range.

 

Visitors to the LG Road Show stands can peruse the latest LG home entertainment product range with the support and advice of trained specialists and even receive a discount off their next LG purchase. What’s more, attendees will be in with the chance to win a state of the art LG 3D TV (47” LX9900), bringing the cutting edge 3D viewing experience into their living room!

 

For those who can’t make it to one of the many LG Road Show destinations, the online Home Entertainment Buyer’s Guide provides consumers with a personal home entertainment expert, ready at their finger tips. The guide recommends the best home entertainment kit for each buyer based on individual viewing preferences, content providers and even the room and positioning of the TV in their own home.

 

“The launch of the LG Road Show and LG online Home Entertainment Buyer’s Guide was a huge success last year and we’re hoping to help even more people this year.” said Stephen Gater, Head of Marketing LG Home Entertainment Company. “Between both the road show and the online buyer’s guide, we’re expecting to reach over half a million people this summer, which would be a fantastic achievement.

 

“We know how excited the whole country is about the upcoming sporting events, with lots of people thinking about upgrading their home entertainment kit in anticipation, so we look forward to providing expert advice and tips for those critical home entertainment purchases.”

 

For more information on when the LG Road Show will be in a town near you, please visit www.lg.com/uk/lgroadshow

 

To check out the LG 2010 Home Entertainment Buyer’s Guide for more details on the best home entertainment kit for your home, please visit http://www.lg.com/uk/tvguide

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LG Consumer Road Show dates:

 

Brent Cross

14 ~ 16 May

Dudley Currys

21 ~ 23 May

Birmingham Currys

28 ~ 31 May

Bluewater

28 ~ 31 May

Victoria Train Station

07 - 11 June

Liverpool Street Station

14 ~ 18 June

Paddington Train Station

28 June ~ 02 July

Trafford Centre

09 ~ 11 July

The Bullring

16 ~ 18 July

Bluewater

23 ~ 25 July

Trafford Centre

30 July ~ 1 August


About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com

 

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home cinema systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.

  

   

Media Contacts:

 

LG UK                                                                    LG One UK

Sarah Brambley                                                       Beth Robins

+44(0)1753 491 628                                               +44(0)20 7413 3064

sarah.brambley@lge.com                                        beth.robins@lg-one.com

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