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Press Release

06/24/2010

LG joins forces with Micro Peripherals for large format display push

New deal to boost sales and provide exposure to education sector
 
 
Slough, 24 June 2010 –  LG Electronics is pleased to announce it has signed up a new distribution partner, Micro Peripherals, to help increase exposure and drive sales of the LG large format display range across the UK B2B and education sectors.
 
Established in 1980, Micro Peripherals (Micro P) is one of the oldest and largest distributors of IT and technical products to the UK reseller market. As one of the world’s leading producers of electronics products – including flat panel TVs and audio and video products, LG has a long established and productive relationship with Micro P involving other product ranges. The new deal to extend LG’s distribution network for large format display units via Micro P will provide access to a whole new reseller database. Further, the formation of Micro P’s dedicated education team will help create exposure for LG’s large format displays within the important and growing education sector.
 
The growing importance of digital signage displays throughout the corporate and retail spaces has boosted market demands. To answer this, LG created a range of large format display units comprising 12 models in the M29 series with screen sizes ranging from 29” to 65”.  As part of its strategy for delivering innovative and green technology for business, LG large format display solutions are also designed to help organisations of all sizes to save energy, money and the environment.
 
Warren Lewis, LG’s General Manager, Business Solutions who has worked with Micro P for many years, is delighted with the new signing: “The time is right to expand our distribution,” he says.
 
“This new agreement with Micro P adds a new dimension to LG displays and will increase our reseller breadth and coverage. We still provide the channel with a unique route to market but now with three official distribution partners – Midwich, Medium and now Micro P,” adds Lewis.
For more information about the LG large format displays, please contact www.lg.com/uk
 
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com or www.lgblog.co.uk
 
About LG Business Solutions Company
The LG Electronics Business Solutions Company is a leading business-to-business (B2B) infotainment company, developing a broad range of top-class digital devices and solutions including LCD monitors, commercial displays, car infotainment and security systems. LG anticipates future business trends and provides unique devices and services that offer smart and reliable solutions to meet the needs of business partners and customers. With 2008 global sales of $4.3 billion, the Business Solutions Company is poised for continuing rapid growth.
 
For further information please contact:
LG Electronics
Sarah Brambley
+44 (0) 1753 491 628

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