Press Release

09/14/2010

LG LAUNCHES NEW OPTIMUS SMARTPHONES WITH LATEST ANDROID PLATFORM FOR UNIVERSAL APPEAL

LG Optimus One and LG Optimus Chic Deliver Winning Blend of Optimal Performance, Latest in Google Mobile Technology and Stylish Design

London, Sep. 14, 2010 -- LG Electronics (LG) today launched LG Optimus One and LG Optimus Chic, two smartphones from the company’s Optimus series of smart devices. Powered by Android 2.2 (Froyo) and optimised for Google Mobile Services, the handsets will deliver the ultimate smartphone experience while offering easier accessibility for the growing number of consumers looking to purchase their first smartphone.

LG Optimus One and LG Optimus Chic are among the earliest smartphones to launch with Android 2.2, Froyo, the latest version of the Android platform, which allows for two to three times faster and smoother internet browsing, web-page loading, application pop-ups and multi-tasking.

The devices also enable professionals to easily sync with Outlook Calendar for improved productivity, while offering portable Wi-Fi hotspots to easily share a single 3G connection.  The devices are optimised for popular Google Mobile Services including Google Voice Search™, Google Voice Actions™, Google Goggles™, Google Shopper™ and Google Maps™ with Navigation, and also offer access to Android Market with more than 80,000 applications.

LG Optimus One and LG Optimus Chic are developed based on consumer insight that first-time smartphone users have strong needs for obtaining information and handy application services. As a result, these two devices focused on offering instant information search and versatile application packages including Google Mobile Service and even quality application advising functions.

“LG is offering the gateway into the smartphone world with the LG OPTIMUS One and the LG OPTIMUS Chic that offer the distinctive benefits of smartphones, in intuitive, approachable packages,” said Skott Ahn, CEO and president of LG Mobile Communications Company. “LG has a vision of helping people access information fast and easily, no matter where they are.  We believe the OPTIMUS series will play a significant role in accomplishing our vision.”

LG Optimus One: Building a Newer, Better Smartphone Experience

In creating the LG OPTIMUS One “with Google™”, a large team of R&D experts from LG incorporated and optimised the device for the Froyo platform and Google Mobile Services.

Featuring a fun, user-friendly user interface, LG Optimus One also includes the exclusive LG App Advisor, which recommends 10 highly rated applications every two weeks.

The uniquely designed LG UI (user interface) and sleek new accessories such as carkit cradle offer users easier and more intuitive ways to enjoy all the benefits of the brand-new Froyo.
               
The phone also features a camera with face tracking and smile shot, a 3.2” wide HVGA screen and a long-lasting 1500mAh capacity battery.

LG Optimus Chic: Best Smartphone for Style-Conscious Buyers

LG Optimus Chic’s, curved lines provide a solid grip and the two-color variants make the smartphone as stylish as the person carrying it. LG Optimus Chic’s touch-sensitive buttons complete the device’s sleek and minimalist look.

LG Optimus Chic also offers a unique on-screen phone feature which allows users to remotely control the device from their PCs. Plus, via LG Air Sync, it keeps users up-to-date with its ability to wirelessly sync contacts, photos and other vital information with computer and cloud database. Compatible with DLNA™ (Digital Living Network Alliance), multimedia content can easily be shared with other DLNA certified devices such as TVs, AV systems and laptop computers.

To announce the launch of LG Optimus One and LG Optimus Chic, LG hosted a unique interactive virtual news conference from Seoul. The video of the event can be viewed at both the LG Mobile Global Facebook Page (http://www.facebook.com/LGMobileHQ) LG Mobile Global YouTube Page (http://www.youtube.com/LGMobileHQ).

LG Optimus One will be available in over 90 countries via 120 partners. It will arrive in most of Europe in October followed by other EMEA and Asia-Pacific countries. LG Optimus Chic will be available in Europe starting in November with other markets in Asia-Pacific to follow soon after.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
 
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com
 
Media Contact
 
LG Electronics UK & Ireland
Jerome Demare
+44 (0) 1753 876 719
 
LG One UK
Darja Noren / Rebecca Eighteen / Michelle Rainey
+44 (0) 20 7413 3000
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