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Press Release

04/14/2009

LG launches world's first eyestrain-minimising monitors in the UK

Full HD W53 series enhances the viewing experience with automatic brightness control technology

Berkshire, UK, 14 April, 2009 - LG Electronics, a leading provider of business solutions, today announces the launch of its HD widescreen LCD monitors, the W53 series, in the UK. To enhance the overall viewing experience, the series boasts automatic brightness control technology, which helps to reduce eyestrain during extended use.



LG's Auto Brightness feature automatically optimises the picture settings and the brightness of the screen based on the light in the room and the content being viewed. By lowering the intensity of the backlight, this feature also reduces the W53's power consumption, making it a more energy efficient option. To further avoid eyestrain, it also includes a timer that reminds users to take a break from their work at predetermined intervals.

"LG has conducted extensive research around monitor usage in Europe and found one of the main complaints people had was eyestrain, caused by the screen being either too bright or too dark," says Soyeon Shin, marketing manager, LG Electronics Business Solutions Company. "To address this, LG has incorporated the world's first full suite of features that optimises the brightness of the screen in its new W53 series, ultimately reducing eyestrain."

The W53 series' Cinema Mode feature enables users to eliminate distractions often found when watching online videos, such as pop up adverts, by blacking out everything except for the video clip. In addition, a proximity sensor under the monitor's bezel detects when a hand approaches the screen and activates lights to make buttons easy to find. When not in use, the lights disappear, giving the monitor a sleeker, cleaner look.

Screen sizes for the W53 series range from 18.5" to 27" and all monitors larger than 21.5" offer a 1920 x 1080 full HD resolution and a 16:9 aspect ratio, ideal for watching HD movies and games. The monitors also boast a Digital Fine Contrast (DFC) ratio of up to 50,000:1 and a response time of as quick as 2ms.

The W53 series will be available in the UK from May 2009.


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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1(TM) and A Technology Partner of Formula 1(TM). As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Business Solutions Company,
The LG Electronics Business Solutions Company is a leading business-to-business (B2B) infotainment company, developing a broad range of top-class digital devices and solutions including LCD monitors, commercial displays, car infotainment and security systems. LG anticipates future business trends and provides unique devices and services that offer smart and reliable solutions to meet the needs of business partners and customers. With 2008 global sales of $4.3 billion, the Business Solutions Company is poised for continuing rapid growth.


For high-res images and further information please contact:

Gemma Barford / Zaira Puddephatt
Firefly Communications
lgitteam@fireflycomms.com
+44 (0)20 7386 1576

Sarah Brambley
LG Electronics
sarah.brambley@lge.com
+44 (0) 1753 491 628

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