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Press Release

10/08/2009

LG rolls out the red carpet to bring Hollywood home

 

The HB954SP Blu-ray home cinema system brings the best high definition picture, sound and online content into your living room

 

 

Berkshire, 8 October 2008 LG Electronics (LG), a global leader and technology innovator in consumer electronics, has launched its new Blu-ray home cinema system (HCS) - the HB954SP. With Full HD 1080p playback, 1000W of power and 5.1 channel output, the player is neatly packaged in a stylish design with five oval satellite speakers.  

 

With Blu-ray technology and full HD (1080p) up-scaling, the quality of the image and sound have never been clearer, enabling you to enjoy every detail on the screen from your Blu-ray movies, as well as improving the quality of your existing DVD collection. Having specially tuned the system, Mr Mark Levinson, the international authority of high-end audio, ensures that the sound quality is nothing short of perfection - guaranteed to enhance the cinematic experience.

Enhancing its reputation of manufacturing cutting-edge technology, LG’s latest system is packed with amazing features to access additional video and audio content. With one click access to YouTube, the world’s favourite contents sharing site is available at your fingertips, giving access to more than 2.5 billion videos online from the comfort of your living room.  The addition of BD Live means you also have access to extra content and downloadable features from filmmakers’ websites.  The HB954SP is also able to dock and charge your iPhone or iPod, allowing you to play your music collection through the home cinema system.

 

Sarah Thompson, marketing executive for digital media at LG Electronics, says, “LG brings the explosiveness and realism of the Hollywood blockbusters into your living room with our latest home cinema system. It is a testament to our endeavour to push the boundaries and create home entertainment solutions to suit everyone’s needs, whilst incorporating the best quality image, sound, and online capabilities”  

 

Designed for ease-of-use, the inclusion of the LG Sound Gallery offers seven simple options to enhance the sound being played to help you create the perfect ambiance in your home, complimenting any mood, so you can activate night mode to turn off the bass so you do not wake sleeping children.  With 2 HDMI inputs, this also allows you to hook up other devices such as a game console, DVD recorder or HD satellite box offering great connectivity,

 

This system will be available from November 2009 from major retailers and independents.

 

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HB954SP

 

Features:

·         1000W audio system, specially tuned by Mr Mark Levinson

·         Playback Blu-ray discs in Full HD

·         Stream YouTube videos

·         iDock – connect your iPod or iPhone and control it all from the remote control

·         2 HDMI inputs

·         Full HD 1080p upscaling of standard DVDs

·         LG Sound Gallery

·         BD Live – download extra movie content via the internet

·         Touch sensitive controls

·         USB playback

·         Optical input

 

 

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About Mr. Mark Levinson
The world renowned audio guru, Mr. Mark Levinson started his career in music at the age of 20 as a jazz musician playing double-bass and trumpet. In 1971, aged just 25, he established Mark Levinson Audio Systems (MLAS, Ltd.), hand-building amplifiers that became the standard of reference in the audio industry. His brand ‘Mark Levinson’ now belongs to Harman International.

 

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

 

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home theater systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.

 

 

 

For high-res images, stockists, availability and further information please contact:

 

Firefly Communications

Andy Nankervis/ Mike Sharman

lghomeentertainment@fireflycomms.com

+44 (0)20 7386 1576

 

LG Electronics

Sarah Brambley

sarah.brambley@lge.com

+44 (0) 1753 491 628

+44 (0) 7793 795 990

 

 

 

 

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