Press Release

05/14/2010

LG SEARCHES FOR THE NATION’S HOME ENTERTAINMENT HEROES

London, UK, 14 May, 2010 - The ultimate summer of sport is nearly upon us, with action from the World Cup and Wimbledon guaranteed to have the whole country glued to the edge of their seats. In a quest to find the UK’s greatest match–day hosts, LG is today launching a national Home Entertainment Hero competition, finding out how people go that extra mile to entertain their friends.

 

Sporting fans up and down the country are invited to submit their videos and photos to prove why they deserve the title of the nation’s ultimate host. Each month one entry will be selected as LG’s top Home Entertainment Hero, winning an amazing LG home entertainment system. Deserving winners will be rewarded for their sporting efforts with a LG 47" LX9900 Full LED 3D ready television, HB 965TZ home cinema system and BX580 3D Ready Blu-ray player - ensuring the ultimate home entertainment experience for the ultimate home entertainment host.

 

For those in need of inspiration for their home entertainment heroics, a viral video of a sports fan converting his living room into the perfect match-day setting is available online. Complete with indoor Astroturf and couch-side floodlights, LG’s exemplary Home Entertainment Hero shows just how important those final touches can be, including the party invitation itself.  To start any party off right, LG has developed its own Facebook Invite Generator which makes it easy to bring friends and family together and host an event at home.

 

The aim of Home Entertainment Hero is to help consumers give their guests the ultimate home entertainment experience. It’s the perfect balance between having the best home entertainment kit and being an unforgettable host who makes life good for their guests through the extras like themed food and games to get everyone involved. To help, LG is asking entrants to submit tips and tricks to the online Hero’s Guide, with sports fans discussing how to create the perfect match set up and viewing experience.

 

While friends across the nation gather for the big matches of the summer – with beers in the fridge, snacks at the ready and couches set up in the perfect watching formation – how can they go above and beyond to be crowned the UK’s Home Entertainment Hero?

 

To find out how Life’s Good with LG and for more information on how to get involved in LG’s search visit www.lg.com/uk/hero.

 

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com

 

 

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home theatre systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.

 

 

 

Media Contacts:

 

LG UK

Sarah Brambley

+44(0)1753 491 628

sarah.brambley@lge.com

 

LG One UK

Beth Robins

+44 (0)20 7413 3064

lgukpress@lg-one.com

 

LG One UK

Chris Kang

+44 (0)20 7973 5966

lgukpress@lg-one.com

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