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Press Release

09/03/2009

LG sets milestone in LED technology at IFA 2009

Berlin show to feature TV’s with Edge LED and Full LED technology

 

 

 

 

Berkshire, 03 September, 2009 LG Electronics (LG), a global leader and technology innovator in consumer electronics, announces the launch of three new TVs at IFA 2009, offering consumers the widest choice of stylish technology. Whether buyers are looking for a minimalist look such as the BORDERLESS™ designed SL9000 (Edge LED TV) and SL8000 (Super Slim LCD TV), or state-of-the-art backlight LED technology as featured in the LH9000, LG continues to show that it is at the forefront of TV design and innovation.

 

The new range of TVs will debut at this year’s IFA 2009 show in Berlin 4 – 9 September [Messe Berlin GmbH. Hall 11.2, stand 101].

 

Designer TVs to suit everyone – BORDERLESS™ Edge LED, Full LED & BORDERLESS™ LCD

 

The LH9000’s LED backlight technology uses hundreds of LED elements to individually brighten and dim the image that is on the screen – for improved realism, deeper blacks, and a smoother transition between different shades. The backlight helps to create an impressive contrast ratio of 5,000,000:1 and incorporates Picture Wizard technology for viewers  to have precise control over the picture they are watching, while TruMotion 200Hz techonology reduces image blur, perfect for watching fast-paced sport and action scenes.

 

Alternately, the BORDERLESS™ SL9000 incorporates Edge LED technology - an arrangement of LEDs along the edge of the screen, for thinner, sexier designs.

 

In terms of design, the SL9000 is ultra slim (under 3cm in depth), ideal for flush wall-mounting. The LH9000 is accentuated with its piano-black, high gloss frame and reflective stand, while the SL9000’s and SL8000’s have a single-layer BORDERLESS ™ design that sets the panel flush with the surrounding bezel. It has distinctive, gently curved edges with a new high-gloss material that gives it a stunning finish. This anti-glare, HD Ready 1080p (Full HD) screen reduces distracting reflections and enhances the cinema-quality experience.

 

Designed with playability in mind

 

All three TVs comprise four HDMI connections to enable users to hook up a wider range of devices such as games consoles, home cinema systems, and set-top boxes. All models are compatible with the latest file formats, which means, that viewing of JPEG, MP3, and DivX HD (movies in HD), is a basic plug and play exercise via the USB 2.0 port. These TVs also have integrated Bluetooth for the times when you don’t want to disturb those around you, and quietly take in the action through a set of compatible Bluetooth headphones. Or alternatively, for streaming music and pictures to the big screen wirelessly.

 

LG’s Environmental credentials

 

The new TVs all score highly in terms of their environmental credentials - the LH9000 is one of the most environmentally sound products on the market, thanks to the energy efficiency of LED technology and the TV’s ability to dim or turn off individual elements in the backlight - using up to 75 per cent less power than most similarly sized TVs.

 

The SL9000 has five distinct energy saving modes and has a 40 per cent power consumption saving when compared to similar-sized LCD TVs.

 

All models including the SL8000 feature the LG Intelligent Sensor II, which reduces energy consumption by analysing the light in the room and automatically optimises the TVs picture settings. The SL8000 series is also certified by the Energy Saving Trust to save you money off your electricity bills.

 

George Mead, TV marketing manager, LG UK concludes, ‘We want LG to be the top name in home entertainment. To make this happen, we have listened closely to our customers and invested heavily in product development. Our latest range of TVs that we have launched at IFA is a testament to our accomplishments and the new standards that we are setting in home entertainment. These TVs look better than any others on the market and the viewing experience and environmental credentials they provide is second to none’.

 

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SL9000 / SL9500 (42 & 47”)

Features:

·                     BORDERLESS ™ Design

·                     Ultra Slim 2.9cm

·                     3,000,000:1 Mega Contrast Ratio

·                     TruMotion 100Hz

·                     HD Ready 1080p (Full HD)

·                     Resolution - 1920 x 1080

·                     Picture Wizard

·                     AV Mode

·                     24p Real Cinema

·                     Expert Mode (ISF Ready)

·                     Bluetooth

·                     USB 2.0 (JPEG / MP3 / DivX (movie) HD playback)

·                     Intelligent Sensor II

 

LH9000 (42 & 47”)

Features:

·                     5,000,000:1 Dynamic Contrast Ratio

·                     TruMotion 200Hz

·                     HD Ready 1080p (Full HD)

·                     Resolution - 1920 x 1080

·                     Picture Wizard

·                     AV Mode

·                     24p Real Cinema

·                     Expert Mode (ISF Ready)

·                     Bluetooth

·                     USB 2.0 (JPEG / MP3 / DivX (movie) HD playback)

·                     Intelligent Sensor II

·                     Invisible Speaker

 

SL8000 (32, 37, 42, 47”)

Features:

·                     BORDERLESS ™ Design

·                     Super Slim 4.5cm (42”)

·                     TruMotion 200Hz

·                     HD Ready 1080p (Full HD)

·                     Resolution - 1920 x 1080

·                     Picture Wizard

·                     AV Mode

·                     24p Real Cinema

·                     Expert Mode (ISF Ready)

·                     Bluetooth

·                     USB 2.0 (JPEG / MP3 / DivX (movie) HD playback)

·                     Intelligent Sensor II

·                     Energy Saving Recommended

·                     Invisible Speaker

 

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

 

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home theatre systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.

 

 

For high-res images and further information please contact:

 

Firefly Communications

Mike Sharman / Lucy Dee

lghomeentertainment@fireflycomms.com

+44 (0)20 7386 1576

 

LG Electronics

Sarah Brambley

sarah.brambley@lge.com

+44 (0) 1753 491 628

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