Press Release

01/21/2009

LG signs sponsorship agreement with Team Dignitas in run-up to ESL: EPS finals

London, UK, 21 January, 2009 - LG Electronics, a global leader in consumer electronics today announces its one year partnership with Team Dignitas, one of the UK's leading professional gaming teams. As one of the team's official sponsors, LG will provide Team Dignitas with PC monitors and optical storage drives to practice on in preparation for its next big competition, the ESL: EPS finals taking place in London on 30.01.09.


Designed with gaming enthusiasts in mind, LG's monitors offer fast response times and high contrast ratios to give images extra depth and improve the overall picture quality. As part of the partnership, Team Dignitas will use LG's High Definition W2261V monitors which offer an advanced 20,000:1 Digital Fine Contrast ratio and 2ms response time, both crucial for gaming at top level.



"We first experienced the high quality of LG's products during the finals of the PC Gamer Showdown in September. It was the most successful event to date for Team Dignitas, with our players winning the Counter-Strike: Source, World in Conflict and Call of Duty 4 competitions," says Michael O'Dell, managing director, Team Dignitas Ltd. "Several members of the team commented on how clear the LG screens were during the finals, so we knew it would be an ideal partner for us. We would like to thank LG for its support and look forward to playing on some superb displays in 2009."

"LG was the headline sponsor for the PC Gamer Showdown which gave us the opportunity to meet and talk to avid gamers about what they look for from a PC monitor. The feedback we received from attendees on the quality of our screens was exceptional," says Soyeon Shim, IT marketing manager, LG Electronics. "We're proud to be sponsoring one of the UK's leading gaming teams and this partnership strengthens our dedication to producing high quality gaming products for the market."

To kick off the sponsorship agreement, Team Dignitas and LG will be giving away an LG W2261V. For a chance to win, fans can visit http://www.team-dignitas.org/ and leave a comment. The winner will be chosen at random by the team and announced on the website on 30.01.09.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theatre systems. For more information, please visit www.lg.com.


For high-res images and further information please contact:
Gemma Barford / Zaira Puddephatt
Firefly Communications            
lgitteam@fireflycomms.com
+44 (0)20 7386 1576 

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