Press Release

04/28/2009

LG strengthens UK brand marketing team with three appointments

Berkshire, UK, 28 April 2009 - LG Electronics today announces three new appointments to its brand marketing team. With a focus to further build the LG brand in the UK and Ireland to unify its marketing functions, it has recently appointed Fiona Landsberg as brand manager, Natasha Khan as digital marketing executive and Sylvain Berrier as research and insight manager.

"LG has experienced significant growth globally over the last few years, recording an annual growth rate of 21 per cent since 2001. With a number of high profile sponsorship deals, including Formula One(TM), the LG Arena, Fulham Football Club and Harrods, and a strong portfolio of products, we have seen a phenomenal increase in brand awareness on a local scale. To help maintain this growth in the UK, now is the right time to focus on strengthening our brand marketing capability," says Paul Meadows, head of brand marketing, LG Electronics, UK and Ireland.

These three appointments to LG's brand marketing team complement its existing functions, which include PR, hospitality, digital, sponsorship and events. "We have developed these new roles to support three focus areas for the business - improving brand communications, creating digital initiatives and developing consumer and focussed propositions," Paul continues. "Fiona, Natasha and Sylvain bring with them the right experience and expertise to help us succeed."

Prior to her role as brand manager, Fiona was marketing manager for LG's Business Solutions division. Prior to LG, Fiona was at Sony for 25 years where she worked in various roles, including brand communications.

As LG's digital marketing executive, Natasha will aid the digital team in building a strong online presence for the company, including working with social media sites to provide the ideal platform to engage directly with consumers. Prior to joining LG, Natasha was campaign executive at O2 where she set up and implemented specific online marketing campaigns for the company's Prepay business.

Coming from a research background, Sylvain has a wealth of experience in assisting high profile brands to develop an understanding of consumer needs and how to best position themselves in the marketplace. Previously, he worked for agencies such as TNS, GfK and Datamonitor. In his new role, Sylvain will be responsible for providing the brand marketing team with recommendations in accordance to future market and consumer developments.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units -- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world's leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One(TM). As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

For high-res images and further information please contact:

Gemma Barford / Jessica Howlett
Firefly Communications
lgbrand@fireflycomms.com
+44 (0)20 7386 1551

LG Electronics
Sarah Brambley
sarah.brambley@lge.com
+44 (0) 1753 491 628

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