Press Release

02/09/2009

LG takes on the multimedia ARENA

Berkshire, UK, 9 February, 2009 - LG Electronics, a worldwide technology and design leader in mobile communications, today announces the launch of its new flagship mobile phone for 2009, LG ARENA (LG-KM900). This fully loaded multimedia phone featuring LG's new and innovative 3D user interface (UI), will be unveiled for the first time at Mobile World Congress in Barcelona.




LG ARENA's groundbreaking 3D UI is specifically designed to be a more fun and engaging gateway to delivering an amazing multimedia experience. A cube-based layout provides four customisable home screens for direct access to all features. Accessing music, movies, pictures and more is now easier than ever, with new and intuitive touch-based 3D menus. The rich 3D graphics bring LG ARENA to life with an enhanced look and also makes navigating through the menus even easier.

"The direct and dynamic UI is unlike anything that has featured on a mobile phone before. The rich 3D graphics, touch sensitivity and dynamic multimedia capabilities, make LG ARENA a truly feature loaded multimedia phone," said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company.

LG ARENA will feature all new audio and video technologies as LG took great lengths to ensure that it delivers an exhilarating multimedia experience, including features enhanced by Dolby and DivX technologies. LG ARENA will also include improved internet connectivity with HSDPA 7.2 networks, Wi-Fi and A-GPS. LG will release further specifications, features and other surprises during a press conference at Mobile World Congress, February 16th at 2.00pm (CET).

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theatre systems. For more information, please visit www.lg.com.

For high-res images and further information please contact:
George Griffiths / Ashley Scott
Firefly Communications
lgmobileteam@fireflycomms.com
+44 (0) 20 7386 1564

Sarah Brambley
LG Electronics Inc.
sarah.brambley@lge.com
+44 (0)1753 491 628

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