LG TO INTRODUCE ALL NEW 4K HDR-ENABLED OLED TV LINEUP AT CES 2016
LONDON, 5thJan, 2016 —LG Electronics (LG) will be exhibiting its newest flagship 4K HDR-enabledOLED TVs at the 2016 CES from Jan. 6-9th, led by the flagship 77/65-inch LG SIGNATURE OLED TV G6 and 65/55-inch E6 models. The entire OLED TV lineup for 2016 consists of eight products with the top-of-the-line 77-inch G6 receiving a 2016 CES Best of Innovations Award. Visitors to LG’s CES booth (#8204 Central Hall, Las Vegas Convention Center) will have the opportunity to experience LG’s premium technologies including OLED displays, 4K resolution and high dynamic range, featured in the G6 and E6 as HDR Pro.
The G6 and E6 are the first TVs from LG to implement the company’s unique Picture-on-Glass design language, featuring ultra-thin 2.57mm OLED panels with translucent glass backs and forward-facing soundbar speaker system. The unique form factor can be realized by OLED technology. By focusing on TV technologies directly related to picture and sound quality, both the G6 and E6 represent a whole new level of home entertainment innovation.
All 2016 OLED TV models from LG feature the Ultra HD Premium seal of recognition from the UHD Alliance for meeting the demanding standards set by the industry organization for resolution, high dynamic range, peak luminance, black levels, wide colour gamut and audio quality, among other criteria. The new TV lineup supportsthe industry-standard HDR formats established by the world’s leading broadcasters, film studios and consumer electronics manufacturers such as HDR10 and Dolby Vision™.
On OLED TVs, HDRbecomes something else to behold, its capabilitiesenriched by OLED’s Pixel Dimming technology. Unlike LCD displays where the LED backlightlocally dims entire sections of the screen, each pixel on an OLED panelcan switch on and off independently.As a result, OLED TVs render crisp, vibrant colours and shadow details, even when bright objects aredirectly next to deep, darkareas.This ability ensures that images are displayed in perfect black as well as in vibrant colours, making OLED TVs the ideal medium for HDR content.
With 10-bit panel and 10-bit processing power, LG’s OLED TVs have access to more than a billion possible colour optionsand ColourPrime Pro technology gives these TVs the ability todisplay the finest details of colour and gradation, covering 99 percent of the DCI-P3 colour space. With a higher colour reproduction rate, LG OLED TVs allow users to fully and accurately experience the content creator’s artistic vision. And with support for BT.2020, the next-generation standard for broadcast and distribution, the G6 and E6 are future-proof with a higher colour reproduction rate.
Developed in partnership with high-end audio pioneer harman/kardon, the LG G6 and E6 are designed witha front-firing soundbar speaker system. With the speakerspointing forward, not downward like many thin TVs, viewers will hear clean, detailed audio without any distortion and reflection. The soundbar system is equipped with extra woofers to bolster the power of the speakers, setting LG OLED TVs apart from other stylish, ultra-thin TVs.
The 2016 OLED TV lineup come with the newestiteration of LG’s webOS content management platform. LG webOS 3.0 provides an exceptional user experience to help LG SMART TV users more intuitively navigatethe TV’s many features. Since its commercial introduction in 2015, webOShas been praised as one of the most versatile smart TV platforms by major media titles. With enhanced mobile connectivity, remote features and more content options, LG webOS 3.0 is expected to appeal to even more discerning customers than its predecessor.
“Our 2016 OLED TV lineup features a long list of innovations, such as Picture-on-Glass design and HDR Pro which are prominent and key features in the G6 and E6 models,” said Brian Kwon, President and CEO at LG’s Home Entertainment Company. “By upping our OLED TV game every year, we are driving innovation in the TV space so that more consumers will see and hear about the benefits of owning an OLED TV. We think 2016 will be a game changer for this category.”
The LG G6 and E6, among other new LG products, will be on display at CES with plans to start its global rollout in March. For more information about LG products at CES, please visit www.LGnewsroom.com/ces2016 .
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About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a global top player in television, audio video systems, monitors, personal computers, digital signage and commercial displays. The company opened a new era of innovation in the TV market, creating pioneering technologies like OLED TV and implementing an intuitive operating system to allow customers to experience the full benefits of smart TV technology. LG is committed to improving customers’ lives with innovative home entertainment products led by its award-winning 4K OLED TVs, ULTRA HD TVs and webOS TVs. For more information, please visit http://www.LG.com/uk
Nicole Taylor / Max Bruges
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