LG TO UNVEILLG SIGNATURE PREMIUM LINEUP AT CES 2016
LONDON, 23rdDec, 2015 — LG Electronics (LG) is planning to shake up the home entertainment and appliance market with the launch of new premium lineup at CES 2016. The new high-end productsfrom LG will be a differentiated brand, featuring innovations unique to LG SIGNATURE. The new lineup will be introduced for the first time at CES with sales to commence in key target markets in North America, Europe and Asia soon after.
The LG SIGNATURE lineup was carefully selected and designed by a special team within LG with input from leading design experts. LG SIGNATURE will initially consist of a television, refrigerator, washing machines and air purifier, with more products to be added as the brand expands.
The visualisation of “essence” was the inspiration behind the design philosophy of the LG SIGNATURE brand. To achieve the streamlined look of LG SIGNATURE, the products were stripped of all features that detracted from the brand’s spirit. The result is a family of products of the finest quality that delivera sense of exclusivity to its owners.
All are encouraged to visit www.LGSIGNATURE.com for a sneak preview before CES. Outdoor pedestrians in Times Square, New York City and Piccadilly Circus, Londonwill be able tosee the video on LG billboards starting today.
“By drawing on the best of LG’s incredible technology and design innovation, the LG SIGNATURE brand will open up new opportunities for high-end appliances and consumer electronics,” said Brian Na, executive vice president and LG’s global marketing officer. “LG’s leadership in both brown and white goods gives us a unique advantage that very few companies have. Who better to introduce such a brand than LG?”
# # #
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 128 locations around the world. With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2015 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit http://www.LG.com/uk
Nicole Taylor / Max Bruges
0207 413 3000