Two Giants in Mobile -- LG and Microsoft -- Hold Joint
Display of Eagerly Anticipated New Platform
Slough, 1 March 2010 – LG Electronics (LG), a global leader and technology innovator in mobile communications, unveiled its Windows Phone 7 Series compatible handset at the Engadget Show in the Times Center in New York City on February 27th, with the news broadcast live online. It was the first time Microsoft has displayed Windows Phone 7 Series on a branded phone.
At the Engadget Show, Aaron Woodman, Director of Microsoft Corp., introduced the key features of the Windows Phone 7 Series and showcased an early prototype of a Windows Phone 7 Series-compatible LG phone to show the Start screen, Bing search engine and other multimedia options.
The phone used at the show was designed to be the perfect match for Windows Phone 7 Series’ new features, which offers a compelling and unique user experience. Since creating a strategic alliance at Mobile World Congress 2009, LG and Microsoft have been working closely together to bring Windows Phones to the market while establishing momentum in smartphones. Although details of LG’s first Windows Phone 7 Series handset have not yet been finalised, LG is aiming to release its first device to market in the fourth quarter of 2010.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com.
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