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Press Release

10/30/2009

LG’s New Chocolate BL40 and Twentieth Century Fox’s AVATAR

Offer Bold, Ground-Breaking Experiences

Partnership Unites Innovators LG and Fox

 

 

Berkshire, October 29, 2009 - LG Electronics (LG), a global leader and technology innovator in mobile communications, today announced its partnership with Twentieth Century Fox’s (Fox) highly anticipated 3D production Avatar. 

“LG is very excited to team up with Twentieth Century Fox as both AVATAR and the new LG Chocolate BL40 represent innovations in our respective industries,” said John Barton, Sales & Marketing Director of LG’s Mobile Division in the UK & Ireland. “This is also a hint of the future of entertainment where content creators and content providers work hand-in-hand to provide options that extend beyond just the theater-going audience.”

Tomas Jegeus, co-President of Twentieth Century Fox International, added, “This partnership represents an exciting opportunity to combine two ground-breaking experiences:  the revolutionary mobile technology of LG’s New Chocolate with the immersive fantasy adventure of James Cameron’s AVATAR.   It’s an exceptional fit.”

As one of today’s most visionary filmmakers, James Cameron has taken visual story telling to new heights with films boldly ahead of their time. AVATAR is set to showcase the most impressive graphics ever rendered on film combining live action and real environments with CG-animated 3D characters and environments to transform the cinema screen into a lifelike stage.

Similarly, LG have pushed conventional design barriers and pioneered the wide screen new LG Chocolate. The 4-inch screen offers a unique mobile experience with a cinema-like 21:9 ratio and crystal clear HD resolution.  This makes it the perfect accessory for watching films like AVATAR, which can be instantly tested as the trailer is uploaded directly onto all handsets.

Twentieth Century Fox and LG’s new Chocolate BL40 join together in a National television and online marketing campaign.  To support the launch of AVATAR in the UK, LG are giving individuals the chance to create their very own Avatar and win tickets to the World premiere of the film in London on December 18th.  To be in with a chance to win, simply upload a portrait to www.lge.co.uk/avatar and sophisticated 3D modeling technology will create a personalised AVATAR character which will automatically enter a competition for World premiere tickets.

For further information about the partnership or the new LG Chocolate BL40, please visit http://newchocolate.lgmobile.com.

 

-Ends-

 

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

 

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com.

 

About Twentieth Century Fox International

Twentieth Century Fox International is a unit of Fox Filmed Entertainment, a segment of Fox Entertainment Group.

 

For more information or high res images, please contact

 

George Griffiths / Sophie Mackenzie / Charlotte Stoel

Firefly Communications

lgmobileteam@fireflycomms.com

+44 (0)20 7386 1564

 

Sarah Brambley

LG Electronics

sarah.brambley@lge.com

+44 (0) 1753 491 628

+44 (0) 7793 795 990 

 

 

 

 

 

 

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