LG’s newest Chocolate flavour slides to market
Berkshire, September 28, 2009 - LG Electronics a global leader and technology innovator in mobile communications, today announces its second New Chocolate phone, BL20, featuring a sliding keypad. The newest addition to the Chocolate series follows the launch of the stylish New LG Chocolate phone (BL40) at the start of September.
Available in the UK in Q4 at O2, the BL20 features a 5-megapixel camera with autofocus and flash in a slim casing measuring just 12.3mm in depth.
The handset also features touch-sensitive controls which are discretely concealed on the sides of the phone. Users can instinctively feel their way around functions such as volume control and camera zoom for quick adjustments.
Widget Hotkeys enable users to personalise the phone to directly access favourite features for weather, news or personal updates. A new feature includes Clear Memo Capture which captures text, handwritten notes and drawings with maximum clarity, offering a different way to record information.
Jeremy Newing, head of marketing, LG Mobile UK and Ireland says, “Boasting advanced new features such as Widget Hotkeys and Clear Memo Capture, the BL20 offers consumers a design alternative to the already successful BL40 with its widescreen display.”
The New LG Chocolate BL20 is referencing the original Chocolate’s design characteristics such as glossy black surface accentuated with red highlights but reinterpreted them in a sliding keypad handset. Notably, the handset has refined its red navigation keys – part of LG’s overall design language - which are revealed when the phone slides open. It has evolved from the iconic design of its predecessors combining enhanced interactive features with a sleek minimalist look aimed at style-conscientious consumers.
“Standing proudly alongside the BL40, the BL20 expands the Chocolate series with a beautiful but practical slider option reflecting our leadership in design,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “The New LG Chocolate BL20 offers consumers another way to experience the luxurious style and high performance that is symbolic of the LG Chocolate series but at a more affordable price.”
For further information, please visit New LG Chocolate
Full Specification for the New LG Chocolate BL20
* Facts and features may vary depending on local variant.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com.
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