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Press Release

02/16/2014

LG’S THIRD GENERATION L SERIES TO DEBUT AT MOBILE WORLD CONGRESS

New L SeriesIII Features Signature LG Design Elements with Android 4.4 OS

UK, February 16th, 2014 ― LG Electronics (LG) will be unveiling the third generation of its popular L Series smartphones at the Mobile World Congress (MWC) 2014. The L SeriesIII devices retain LG’s distinctive minimal design philosophy while boasting an impressive package that includes enhanced hardware, UX features and OS unmatched in its class. With the original L Series and L SeriesII having enjoyed tremendous success worldwide, the L SeriesIII is expected to continue the momentum with its handsome design and practical user benefits inspired by LG’s more premium G Series.

Key elements of LG’s design heritage can be found in all facets of the visually striking L SeriesIII smartphones. The seamless layout, delicate finishing, refined metallic frame and Quick Window smart cover all come together perfectly in the L SeriesIII. Quick Window, which comes in three vibrant colors, is the first cover from LG to be designed specifically for a mid-range smartphone. Quick Window also offers functional benefits beyond just protection from drops and bumps, as the see-through window allows one to see who’s calling and check the time without opening the cover.

All L SeriesIII models come with Android 4.4 KitKat, making them further stand out in the mid-tier market. LG has equipped the entire lineup with Google’s latest OS in order to provide the most up-to-date and optimized Android experience to a larger audience. In addition the refined UI that’s more beautiful and immersive, KitKat offers improved performance and a more intuitive user experience.

 

“In addition to inheriting the refined design aesthetic that is synonymous with LG’s premium devices, the L SeriesIII provides an array of user benefits that extend far beyond a simple upgrade,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “From the design to the OS to the UX, the L SeriesIII exemplifies LG’s commitment to bringing the best smartphone experience to as many consumers as possible. We’re confident that the L SeriesIII will be a strong volume driver in 3G markets.”

 

Visitors to MWC 2014 can experience the first three L SeriesIII smartphones ― L40, L70, L90 ― first-hand at LG’s Booth in Hall 3 of Fira Gran Via.

 

 

L Series III Design Interview: http://www.youtube.com/watch?v=aYsjqaO6jnw

 

L90 Key Specifications:

-   Processor: 1.2 GHz Quad-Core

-   Display: 4.7-inch IPS (960 x 540) qHD

-   Memory: 8GB / 1GB RAM

-   Camera: 8.0MP / 1.3MP

-   Battery: 2,540mAh (removable)

-   Operating System: Android 4.4 KitKat

-   Size: 131.6 x 66.0 x 9.7mm

-   Network: 3G (HSPA+21Mbps)

 

L70 Key Specifications:

-   Processor: 1.2 GHz Dual-Core

-   Display: 4.5-inch IPS (800 x 400)

-   Memory: 4GB / 1GB RAM

-   Camera: 8.0MP or 5.0MP / VGA ? depends on market

-   Battery: 2,100mAh (removable)

-   Operating System: Android 4.4 KitKat

-   Size: 127.2 x 66.8 x 9.5mm

-   Network: 3G (HSPA+21Mbps)

 

L40 Key Specifications:

-   Processor: 1.2 GHz Dual-Core

-   Display: 3.5-inch (480 x 320)

-   Memory: 4GB / 512MB RAM

-   Camera: 3.0MP 

-   Battery: 1,700mAh or 1,540mAh (removable) ? depends on market

-   Operating System: Android 4.4 KitKat

-   Size: 109.4 x 59.0 x 11.9mm

-   Network: 3G (HSDPA+14.4Mbps)

 

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing nearly 87,000 people working in over 110locations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solution – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2012 and 2013 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

 

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a global leader and innovator in mobile communications. With its breakthrough technologies and innovative designs, LG continues to establish a number of benchmarksin the smartphone market, while also helping create a better lifestyle for consumers by delivering a wholly enhanced smartphone experience. As a leader in 4G Long Term Evolution (LTE) technology, LG continues its commitment to developing groundbreaking LTE technologies and fulfilling consumer demands with differentiated LTE devices of the highest quality, all of which are based on the company’s wealth of LTE patents and technical knowledge. For more information, please visit www.lg.com.

 

Media Contact:

LG Electronics UK

Michelle Rainey

0207 413 3728

Michelle.Rainey@lg-one.com

www.lg.com/uk

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