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Press Release

01/07/2009

LG's ultimate Blu-ray home cinematic experience

LG launches new range of Blu-ray home cinema systems -the HB954PB and HB354BS

Las Vegas, 07 January 2008 - LG Electronics (LG), a global leader in consumer electronics, has today announced the launch of two new Blu-ray home cinema systems (HCS); the HB954PB and the HB354BS. Unveiled at CES 2009, both systems have been designed to bring the most compelling and exciting cinematic experience to your home, thanks to the combination of leading Blu-ray technology and specially tuned audio by Mr Mark Levinson.

With enhanced picture quality and superior sound, the Blu-ray home cinematic experience makes watching your favourite movie in the comfort of your own home more like sitting in the front row of the cinema. Crisper definition and richer colours means movies are brought to life with detail to provide the ultimate in high definition.

Thanks to the latest interactive technology known as BD Live, viewers can go one step further than normal DVDs and download extra content via the internet; bonus features, gag reels, deleted scenes, subtitles and much more. Backward compatibility means that even standard DVD play-back is improved.

Boasting an audio system specially tuned by the world-renowned guru of high-end audio, Mr Mark Levinson, both the HB954PB and the HB354BS, which is ideally designed for smaller rooms, produce a quality of sound more typically found in systems three times the price. From explosions to gun-fights, from creaking doors to chain-saws, from discos to full philharmonic orchestras, the virtual surround sound will guarantee you will feel like you are part of the action.

Both systems feature full iPod compatibility, so that consumers can shuffle through their music collection via the remote-control, whilst charging their iPod. HDMI in and HDMI out also enables simple connectivity between video products and the TV, and upscales the picture quality from standard DVDs.

Daniel Aziz, marketing manager for digital media at LG Electronics, says, "LG wants to bring the fun and thrill of watching great movies at the cinema into the home. Thanks to the LG Blu-ray home cinematic experience consumers can now watch films, or TV, in the highest-quality possible, without spending a penny at the box-office. The HB954PB and HB354BS really create the art of perfect home entertainment"

Both systems will be available in May 2009.

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HB954PB

Features:
- 1000W
- Champagne looking speaker
- BD Live (profile 2.0)
- Simple and easy installation by HDMI In / Out
- Full HD (1080p) Up-Scaling
- LG Sound Gallery
- iPod Playback & Recharge
- USB Plus

HB354BS
Features:
- 300W
- Oval speaker (parabola)
- BD Live (profile 2.0)
- Simple and easy installation by HDMI In / Out
- Full HD (1080p) Up-Scaling
- LG Sound Gallery
- iPod Playback & Recharge
- USB Plus

About Mr. Mark Levinson
The world renowned audio guru, Mr. Mark Levinson started his career in music at the age of 20 as a jazz musician playing double-bass and trumpet. In 1971, aged just 25, he established Mark Levinson Audio Systems (MLAS, Ltd.), hand-building amplifiers that became the standard of reference in the audio industry. His brand "Mark Levinson" now belongs to Harman International.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lg.com

About LG Electronics Digital Media Company
LG Electronics Digital Media Company (DMC) integrates digital devices employing its time-tested expertise in such as digital audio-video systems, MP3s, car infotainment and information technology such as optical storage products, notebook PCs, and PDAs. DMC is a top leading producer of the world's first dual-format HD player and Super Blu, and home theatre systems. DMC has been the world's best-selling optical storage maker for 10 consecutive years.


For high-res images, stockists, availability and further information please contact:
Firefly Communications
Andy Nankervis/ Mike Sharman
lgbrowngoodsteam@fireflycomms.com
+44 (0)20 7386 1576

LG Electronics
Sarah Brambley
sarah.brambley@lge.com
+44 (0) 1753 491 628
+44 (0) 7793 795 990

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