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Press Release

02/10/2010

NEW PHONES LET YOU SOCIAL NETWORK LIKE A PRO

Design and software features optimised for social networks make these the most connected phones on the market

 

London, 10 February 2010LG Electronics (LG), a global leader and technology innovator in mobile communications, has announced two new additions to the successful Cookie family with the launch of two phones designed with easy social networking in mind: the LG GT350, a new QWERTY messaging phone with a full three-inch touchscreen, and the GS290, an affordable touchscreen phone with all-in-one functionality.  Both phones have built-in applications for major social networks.

The LG GT350 improves upon the earlier LG KS360, a messaging phone that has sold over five million units worldwide since its launch in August 2008. Both phones have full slide-out QWERTY keypads designed specifically for the textually-minded.

More powerful than its predecessor, the LG GT350 includes upgrades to its messaging and social networking experience. Opening its slider reveals a large, comfortable four-line QWERTY keypad, versus a three-line keyboard on the earlier model, which makes typing messages almost as easy as on a computer. What's more, the 3-inch WQVA screen on the GT350 is now fully touch enabled: an upgrade from the partial touchscreen on the original KS360.

Social networking is a strong suit for the LG GT350. Its entire interface is optimised for social networks, providing full integration with sites like Facebook and Twitter. It aggregates information from multiple social networks onto one screen, making it easy to instantly check status updates, keep track of friends and respond to messages. For direct access to social networking sites, the LG GT350 has a dedicated shortcut key on the keypad.

In addition to social networking, the keypad also includes dedicated buttons for accessing push e-mail, the web browser and instant messaging.

With real-time push e-mail, the LG GT350 immediately notifies users when they receive new e-mails. Registering multiple e-mail accounts is easy and messages are ready for viewing as soon as the GT350 intercepts them.

The LG GT350 will be available in the UK from June and will then launch in other markets around the world. The phone will come in four color combinations including Aqua Blue, Purple, Light Silver, and Black, some of which will be exclusive to specific carriers.

 

The LG GS290 is LG’s latest addition to the Cookie family and its most affordable full touchscreen phone with social networking functionality. It will be available in the UK from mid-March.  More information will be confirmed closer to its launch date in March.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

 

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com.

 

 

For more information or high res images, please contact:

 

Darja Noren / Christopher Kang / Sophie Jones

LG One

lgukpress@lg-one.com

+44 (0)20 7413 3238

 

Jerome Demare

LG Electronics

jerome.demare@lge.com

+44 (0) 1753 876 719

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