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Press Release

07/01/2009

RKCR/Y&R creates LG sponsorship idents

Smarter photos in a touch, the LG-GC900 continues Viewty legacy

 

 

London, 1 July 2009: RKCR/Y&R has created a series of sponsorship idents to run on Channel 4 and E4 that promote the global electronic retailer's innovative range of touch phones.

The idents will appear around Channel 4 and E4 programming aimed at the 16-24 year old market.

Launching on 1 July and initially running until the end of the year, the 28 sponsorship idents, each between five and fifteen seconds, will showcase to 16-24 year olds how seven of LG’s touch phones can enhance their lives.  

The idents portray everyday yet emotionally important moments and how they can be improved using an LG touch phone.  The stories fit tonally with the programming, and are dramatically narrated by a soul singer. His enthusiasm embodies the optimistic energy of LG and their mantra, ‘Life’s Good’.

 

Jeremy Newing, Head of Marketing LG Mobile, said: “We recognise the importance of engaging closer with consumers and this partnership with Channel 4 is a key strategic move in our efforts to achieve this engagement. Like our handsets, these idents have an innovative and unique style and we believe that the creative execution will really resonate with viewers.”
 
Richard Exon, CEO, RKCR/Y&R said: “We've explored the issues that affect a young audience in a fresh and modern way to create idents that will be as engaging as the programming.”

 

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

 

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com.

 

 

 

 

 

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