Press Release

Two New Handsets Provide for a More Exciting Touchscreen Experience

Berkshire, UK, 16 March, 2010 - LG Electronics (LG), a global leader and technology innovator in mobile communications, brings more fun and creativity to its touchscreen phones with two new devices -- LG Cookie Plus (LG GS500) and LG Cookie Fresh (LG GS290) -- boosting its popular Cookie Series.

Following their predecessor, the LG Cookie, which sold over 13 million units worldwide, the new phones offer an exciting full touchscreen experience with social networks, mobile applications and advanced graphics.

With smart social network service (SNS) connectivity and other unique features such as LiveSquare™, the LG Cookie Series allows users to keep in touch with online friends more easily by offering a visually dynamic, interactive experience.

What’s more, the LG Cookie Series boosts the fun, cartoon-styled UI with colourful theme options and supports downloadable applications including The New York Times, eBay Search, Amazon Search and Fox News for a more enjoyable user experience.

“LG Cookie Series reflects our effort to bring creativity and fun to the mobile touch-phone experience,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “LG Cookie Plus and LG Cookie Fresh offer various features to suit different tastes while maintaining the core features of the original LG Cookie phone.”

LG Cookie Plus (LG GS500) is a 3G handset suited for an efficient but friendly networking experience.  It supports downloading and running applications, real-time push e-mail and web browsing.

For those craving a new look, the LG Cookie Fresh (LG GS290) boasts a distinctive design with a splash of imagination and personality. This handset still offers the features found in the original Cookie but comes in a sleek and smooth package with a soft outer grip and is available in 16 bold colour variations.

Both models will be available this month, with the LG Cookie Plus (LG GS500) available worldwide this month after making its debut in France and Italy and the LG Cookie Fresh (LG GS290) available in over 60 countries following its introduction in Germany and Russia. Prices will be announced separately in each market.

LG Cookie Plus (GS500)

Sociable Features of LG Cookie Plus

•   Smart & Intuitive SNS Connector – The 3G-powered handset hosts a dedicated interface to keep your Facebook and Twitter friends conveniently in your phone.
•  LiveSquare™ – Bring your digital social network to life by assigning avatars to your friends and keeping track of your conversations in a visually creative way.
• Cookie Speed Dial – Enjoy easy access to your close friends with an updated version of the Cookie phone’s popular speed dialing home screen.
• Editable Screenshot MMS – Let your creativity run wild with this capture-edit-send feature which allows users to draw or write on screenshots or photos before sharing.

v  Friendly Features of LG Cookie Plus

•  Widgets and Applications – Enjoy popular mobile applications such as AccWeather (pre-installed) as well as Amazon Search, Fox News, eBay Search and The New York Times downloadable from the included LG Widget Gallery.
• Cartoon-styled UI with Customizable Colour Themes – Animated interface offers a touch of fresh originality accentuated by the phone’s 18 colourful themes for greater personal expression.
• My Multimedia – Avoid boredom with MPEG 4 video and MP3 audio playback support and FM tuner. Plug your favourite earphones into the handset’s 3.5mm jack.
• Camera Capture & Change – Be ready to catch that special moment with a 3MP camera with digital zoom and mash up your own memories with LG’s fun Muvee Studio.

LG Cookie Fresh (GS290)

v  Sociable Features of LG Cookie Fresh

• Simple SNS Connector – Enjoy direct access to your social networks with the dedicated Facebook and Twitter interface.
• LiveSquare™ – Bring your digital social network to life by assigning avatars to your friends and keeping track of your conversations in a visually creative way.
• Cookie Speed Dial – Enjoy easy access to your close friends with an updated version of the Cookie phone’s popular speed dialing home screen.

v  Friendly Features of LG Cookie Fresh

• Dynamic Design – Offers the most distinctive look of the LG Cookie Series,  with sleek minimal lines, less bezel and comfortable grip with rubber trimmings and a choice of 16 colours
• Cartoon-styled UI with Customisable Colour Themes – Animated interface offers a touch of fresh originality accentuated by the phone’s 18 colorful themes for greater personal expression.
• Widgets and Applications – Enjoy popular mobile applications such as AccWeather (pre-installed) as well as Amazon Search, Fox News, eBay Search and The New York Times all downloadable from the included LG Widget Gallery.
• My Multimedia – Make your own fun with a 2MP camera, MPEG 4 video and MP3 audio playback support, FM tuner/recorder and 3.5mm earphone jack.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com.

For more information or high res images, please contact:

Jerome Demare

LG Electronics

jerome.demare@lge.com

+44 (0) 1753 876 719

Darja Noren / Christopher Kang / Sophie Jones

LG One

lgukpress@lg-one.com

+44 (0)20 7413 3238