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Press Release

08/04/2009

Stellar line up confirmed for new LG Arena

Stellar line up confirmed for new LG Arena

 

2,000 added seats to make the venue one of the largest in the UK

 

 

Berkshire, UK, 4 August 2009 Marking the official launch of the reinvigorated LG Arena, a stellar line up of stars including teen diva Miley Cyrus, rockers Green Day, and eighties legends Depeche Mode have been confirmed to feature in the LG Arena Opening Season, which runs from October 7 to December 31. 

 

Birmingham’s LG Arena will be one of the largest arenas in the UK with a maximum capacity of 16,700.

 

The venue was given the green light for the extra capacity this week - 2,000 more than originally planned in the development.

 

The seating varies according to the event configuration but a typical end stage concert such as Green Day in October will play to a potential house of 15,700, the second largest audience on the UK tour.

 

The LG Arena was rebranded last September following a sponsorship deal with LG Electronics, global leader in consumer electronics, mobile communications and home appliances.

Phil Mead, Managing Director of Arenas, The NEC Group, said: “The LG Arena Opening Season will give the LG Arena the launch it deserves.   

 

“The diversity of acts featuring music, sport and comedy will reflect the varied nature of events the new LG Arena will host, with a more flexible seating configuration and intimate atmosphere which will make it a must stop destination for major touring artists and shows.

He added: “The LG Arena and the improvements it brings will ensure the venue builds upon the iconic status it deserves and cements its place in the premier tier of UK venues.


“The LG Arena Opening Season is not to be missed, with the excitement of a host of major acts taking to the LG Arena stage for the first time, and a chance to enjoy a multitude of new restaurants, bars and VIP areas that will see the LG Arena become the ultimate visitor destination.”

 

Paul Meadows, head of brand marketing at LG, concludes: “The new LG Arena looks spectacular and will be ideal to provide those unforgettable ‘Life’s Good’ moments to anyone stepping inside. The line up offers something for everyone, and we’re confident the LG Arena will become a national landmark for people to meet friends, see their favourite band and have a great time.”

 

 

-ENDS-

 

Notes to editors

 

For more details on opening season visit www.lgarena.co.uk

Tickets for all opening season events are available through www.theticketfactory.com

 

 

 

 

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

 

 

 

For further information please contact:

 

Gemma Barford / Charlotte Stoel

Firefly Communications

lgbrand@fireflycomms.com

+44 (0)20 7386 1551

 

Sarah Brambley

LG Electronics

sarah.brambley@lge.com

+44 (0) 1753 491 628

 

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