Press Release

11/05/2009

The LG Head unveiled

 

LG Arena focal point produced by renowned artist Paul Bonomini

 

 

 

Created by contemporary artist Paul Bonomini, the giant LG head was commissioned by LG Electronics to commemorate the opening of the LG Arena in October 2009.

 

The 80 kg sculpture, which took 6 weeks to build by hand, is made from 100% recyclable aluminum mesh and can be seen hanging 3m above the ground within the entrance of the  ForumLIVE, LG Arena. It was designed to depict the venue’s ‘Life’s Good LIVE’ theme, visualised by a red “energy ribbon” motif that represents the excitement of a live entertainment experience.

 

Commenting on the LG Head, Paul says “It’s a really interesting object to be confronted by in the LG Arena,” says Paul. “I hope visitors will get a sense of enjoyment and fun from it. The LG Head is instantly recognisable as a face - it’s got a real human connection. I hope people will relate and enjoy it.”

 

He continues “I think it’s really positive that companies like LG are prepared to commission a piece of work like this. Yes, it expresses the “Life’s Good” idea, but it also stands in its own right.”

 

Paul worked alongside creative agency Brainstorm to complete the designs of the LG Arena.

 

 

-ENDS-

 

 

 

Notes to editors

 

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

 

About Paul Bonomini

Paul graduated in theatre design from the Central School of Art in 1980 and worked for eight years as an assistant designer for leading theatre companies.

He then diversified to work in the live event arena producing large scale production designs, primarily within the automotive industry, for major brands such as SAAB, BMW & Mercedes.

Following this, Paul continued to expand his repertoire and client base working on such projects as a permanent installation for BAA Multimedia Theatre, a touring set for the pop group Duran Duran and a semi-permanent installation for British Airways.

 

For further information please contact:

Helen Bloxham / Charlotte Stoel

Firefly Communications

lgbrand@fireflycomms.com

+44 (0)20 7386 1551

 

Sarah Brambley

LG Electronics

sarah.brambley@lge.com

+44 (0) 1753 491 628

 

 

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