Press Release

03/30/2009

Transparent touchpad, tangible functionality

LG 'clears' some of the curiosity behind the world's first transparent touchpad in the LG-GD900

Berkshire, UK, 30 March 2009
- LG Electronics (LG), a global leader and technology innovator in mobile communications, will unveil the features of the LG-GD900 the world's first transparent touchpad phone at CTIA Wireless 2009 in Las Vegas on April 1st.

Originally debuted at the Mobile World Congress in Barcelona the LG-GD900 offers consumers a new touch interaction experience, featuring a 3" full touchscreen and a transparent touchpad which supports finger-writing recognition and Haptic feedback.



The transparent touchpad allows users to conveniently control and navigate through the phones features and 3D user interface (UI) with specifically designed functions for example:...

- 'Multi Touch' increases on-screen readability allowing for simpler zooming in and out of web pages
- 'Gesture Shortcut' enables users to configure their favourite shortcuts with simple gesture of a finger. For instance, users can write an "M" on the touchpad and configure this command to run the music player
- 'Touch Wheel' makes it easy to pause, play and rewind multimedia clips with the swirl or finger
- The LG-GD900 combines style and functionality reaffirming LG's innovative approach to product design that continues to surpass consumer expectations. LG's expertise in producing desirable and stylish handsets is evident from the success of LG's Black label series and the PRADA phone by LG, the LG-GD900 will be no exception", says Jeremy Newing, head of marketing, LG Mobile.

Further details will be revealed at launch in May.

--Ends--

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world's leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One (TM). As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology.

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