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Press Release

05/28/2009

Transparent yet standout in any crowd

Boasting the latest touch features and the world's first transparent keypad

Berkshire, 27 May, 2009
- LG Electronics (LG), a worldwide technology and design leader in mobile communications, today announces the launch of the world's first transparent handset, the LG GD900 Crystal.

The Crystal Touchpad, the keypad of the LG GD900 Crystal, slides out effortlessly from under the display and emits a soft, warm glow. The LG GD900 Crystal boasts LG's new S-Class 3D user interface (UI), while the fully transparent touchpad is made of highly durable tempered glass that is ultra-strong and encased within a frame able to absorb shock and vibration.


Not only stylish, the LG GD900 Crystal also stands out with its advanced navigational functions. The Crystal Touchpad can be used in the same way as a touchpad on a laptop computer with Gesture Shortcuts that enable users to configure their favourite shortcut with a simple gesture of a finger. This function reduces the amount of steps required to access multi-tasking features, for instance, users can immediately jump to the web browser in the middle of writing an e-mail by tracing a symbol on the Crystal Touchpad with their finger.


"We are constantly looking at ways to produce awe-inspiring products, ones that capture the imagination of consumers," says Jeremy Newing, head of marketing, LG Mobile UK. "This is a handset that reaffirms our approach to product design, combining stunning visual appeal as well as the latest technology."



The LG GD900 Crystal also features the same S-Class UI used on the LG Arena and a dedicated chipset for multimedia and graphic content. Together with the touch features and additional processing speed, the LG GD900 Crystal is a high performing and unique looking multimedia device.



Features of the LG GD900 Crystal also include:

- 8MP camera
- 3" full touchscreen with auto-rotating display
- MP3 player
- External memory capacity of 32GB
- Wi-Fi(TM)
- Bluetooth 2.1


The LG GD900 Crystal will be available from the 1st of July exclusively at the Carphone Warehouse.




Gesture Shortcut
Users can instantly access multi-tasking features with simple finger gestures.
For example, users can configure the phone to open the music player simply by writing the "M" sign on the touchpad.
Users can also jump to the web browser while writing an e-mail or check their schedule in the middle of a phone call.


Mouse Mode
Users can enjoy web-surfing with greater convenience in Mouse Mode just like a laptop touchpad.
In Mouse Mode, the touchpad's sensitivity and precision minimizes unintended commands and interruption during full Internet browsing.


Multi Finger Touch
LG GD900 Crystal increases readability with Multi Finger Touch that supports zoom.
The zoom feature is available when web surfing, photo viewing or watching a movie.

Finger-writing Recognition
Finger-writing recognition is a faster and more convenient way to input text on the Crystal Touchpad.
Users can write letters or numbers on the keypad when web surfing or sending text messages.

Touch Wheel
The Touch Wheel allows easier access to multimedia functions.
The Touch Wheel makes it more convenient to:
Adjust the volume in MP3 player and video player modes
Control exposure in camera and video camera modes

Normal alphanumeric keypad
Crystal Touchpad also provides a conventional way to input numbers and text using thumbs or fingers.
The keypad offers a wide, familiar space for entering text messages or writing memos.
Receiving calls is as simple as sliding out the keypad.



-End-


About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1(TM) and A Technology Partner of Formula 1(TM) As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.



The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com.

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