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Press Release

07/07/2009

UK demands healthy home cooked food in 30 minutes!

UK, 6 July, 2009 – LG has updated its range of cooking appliances to incorporate speed cooking and multi-functionality, including the world’s first convection microwave to use two fans instead of one. Designed to make consumers’ lives easier by decreasing the amount of time needed to cook a delicious and nutritious meal, these products were inspired by LG’s ‘Simply Living’ report - independently conducted research into UK lifestyle habits - which revealed that three quarters of respondents enjoy cooking and but would prefer to do it in less time

 

The DuoChef, a combination microwave oven and a world’s first, uses twin fan technology to ensure that heat is more evenly distributed throughout the oven.  This combined with multi-level cooking capabilities results in better, more evenly cooked food which is ready to eat in less time than food cooked in a conventional oven. An advanced defrosting function which uses a combination of microwaves and hot air, defrosts frozen food from outside all the way to the centre.

 

Speed cooking is central to the design of LG’s SolarCube light oven, which can cook food four times faster than a conventional oven, including a standard sized roast chicken which can be cooked in less than 30 minutes. Its unique combination of four heat sources, including a halogen light, ensures that food is crispy on the outside yet moist and tender on the inside, whilst a three-level rack system allows for several dishes to be cooked at once. The SolarCube can be used as a main oven, but can become a microwave or grill at the touch of a button, so consumers can use it for everything from cooking a Sunday roast to heating a bowl of soup.

 

The unique rounded cavity of LG’s WaveDOM allows consumers to create meals in minutes, as it generates better internal wave reflection. This makes cooking 30 per cent faster than a conventional square cavity microwave oven, and allows for 60 per cent more cooking space so consumers can cook more food at once. The round cavity also means there are no difficult to reach corners, making cleaning the WaveDOM much easier.

 

Availability: The new cooking range is available nationwide now from all major home appliance distributors.

 

Pricing:

DuoChef: typical price will vary by retailer from £229 - £269 (sole discretion of retailer)

SolarCUBE: typical price will vary by retailer from £349 - £399 (sole discretion of retailer)

WaveDOM: typical price will vary by retailer from £94 - £189  (sole discretion of retailer)

 

Cooking appliance specs

 

DuoChef

·         Model: MC8088HR (Black), MC8088HL (Stainless Steel)

·         Capacity: 31L

·         Cavity: Edge round

·         MW power: 1000W

·         Controller: Tact-Dial

·         Weight: 27KG (26.5KG in black)

·         Dimension WHD mm: 474 x 380 x 514

 

SolarCUBE

·         Model: MP9287NL (Stainless Steel), MP9287NB (Black),

·         All-in-one light oven

·         Grill and microwave functionality

·         Uses halogen lights to cook the outside of food

·         Capacity: 32L

·         Square cavity

·         MW power: 700W

·         Controller: Tact-Dial

·         Weight: 26KG

·         Dimension WHD mm: 527 x 363 x 472

 

WaveDOM

Solo

·         Model: MS2589DR (Black), MS2589UR (Stainless Steel)

·         Entry model for basic cooking programmes and defrosting

·         Capacity: 25L

·         Cavity: Round

·         MW power: 800W

·         Controller: Tact-Dial

·         Weight: 14KG

·         Dimension WHD mm: 507 x 283 x 418 

 

Grill

·         Model: MS2589DR (Black), MS2589UR (Stainless Steel)

·         Additional function for roasting

·         Capacity: 25L

·         Cavity: Round

·         MW power: 800W

·         Controller: Tact-Dial

·         Weight: 14.5KG

·         Dimension WHD mm: 507 x 283 x 418 

 

Combi

·         Model: MC8087MRC

·         Fan assisted oven with grill

·         Capacity: 30L

·         Cavity: Round

·         MW power: 800W

·         Controller: Tact-Dial

·         Weight: 19KG

·         Dimension WHD mm: 533 x 322 x 427

 

# # #

 

*Simply Living report – independently commissioned by LG in conjunction with the Consumer Analysis Group Ltd.

 

The sample for the survey includes 1003 people aged between 20 and 80 from England, Wales, Scotland and Northern Ireland.

 

In lengthy telephone and face-to-face interviews, participants were asked about their cooking, cleaning and washing habits.

 

Regional figures match the density of the population.

 

For the full report, please contact Firefly Communications.

 

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.co.uk.

 

 

About LG Electronics Home Appliance Company

The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world's first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.

 

For high-res images and further information please contact:

 

Firefly Communications

Lucy Dee / Zaira Puddephatt / Carly Pearson

lghomeappliances@fireflycomms.com

+44 (0)20 7386 1499

 

LG Electronics

Sarah Brambley

sarah.brambley@lge.com

+44 (0) 1753 491 628

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