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Press Release

07/07/2009

Waste not, want not: £90 million of food is thrown away every week in the UK according to LG’s ‘Simple Living’ Report*

LG launches a range of refrigerators that help your food last longer

UK, 6 July, 2009 – LG’s new range of energy efficient side-by-side and standard fridge freezers have been designed with ease-of-use and simple living in mind – supported and inspired by findings from the ‘Simply Living’ report, independently conducted research into UK lifestyle habits, which revealed that over £90million of food is thrown away every week in the UK from our fridges through improper storage.  

 

Bringing style and substance that will characterise any kitchen, this new collection, including the worlds’ first non-plumbed water and ice refrigerator, helps food stay fresher for longer.

 

The range includes some new key features, including the Moisture Balance Crisper - ensuring optimum moisture levels are maintained in vegetables designed to prolong food freshness and help the consumer to reduce food wastage. 

To ensure the interior temperature is always balanced, LED digital display panels monitor and control the temperature precisely from the outside and alarms sound if the door is left ajar.

 

 

On LG’s premium model, GRP247JHMV, consumers also have the additional Soft-Touch Homebar which allows easy preparation and serving of cold drinks.

With smooth, sleek surfaces and hidden hinges, the 2009 side-by-side range is available in five different finishes – black, silver, brushed steel, black stainless steel and etched stainless steel – there is a design to suit everyone’s individual taste.

The inside has also been intelligently designed, creating a stylish and spacious interior. For example the Door Mounted Ice Maker, which allows for 2 extra shelves in the freezer while improving the convenience and access to the ice container.

Additionally two families of combi fridge freezers are now available in White, Silver, Black and Brushed Steel incorporating many of the features available in their larger counterparts and others unique to this group. For example, the super energy efficient combination fridge-freezer, certified A+ by the Energy Savings Trust (the LG GCF409BSQW) is perfect for environmentally aware people.

Availability: The new refrigeration range is available nationwide now from all major home appliance distributors.

Pricing: Typical prices range from £449 - £2,199 – retailer and product dependent

 

NB: Actual retail prices are at the sole discretion of the retailer

 

American style fridge freezer (side by Side) – four families

Non-plumbed water and ice

·         Model numbers: GWL227HBYA (black)/ GWL227HSYA (brushed steel)

·         Energy class: A

·         Non-plumbed water and ice dispenser

·         Door Mounted Ice Maker: ExtraSpace

·         Taller Dispenser

·         Electronic temperature control

·         Digital sensors

·         Express freezing

·         LED touch display

·         Door open alarm

·         Child lock

·         Bioshield

·         Moisture balance crisper

·         Dairy Corner

·         Egg bank

 

Homebar Design plus plumbed ice & Water Dispenser

·         Model numbers: GRP247JHMV (etched stainless steel with Swarovski crystal)

·         Soft-Touch Homebar with Swarosky crystal button

·         Water and ice dispenser

·         Linear Compressor & low noise

·         A+ energy rating

·         Bigger Capacity: 100L more

·         Vacuum fresh

·         Bioshield

·         Internal LED light

·         Electronic temperature control

·         Digital sensors

·         Express freezing

·         LCD digital display

·         Door open alarm

·         Child lock

·         Vacuum Fresh drawer

·         Moisture Balance Crisper

·           Dairy Corner

 

Plumbed water and ice

·         Model numbers: GWL227HBQA (black) that one has a door mounted ice maker: XtraSpace  and a taller Dispenser

·          GWL207FLQA (silver)/ GWL207FSQA (brushed steel) / GWL207FBQA (black) have a MiniXtraSpace

·         Energy class: A

·         Water and ice dispenser

·         Electronic temperature control

·         Digital sensors

·         Bioshield

·         LED digital display

·         Express freezing

·         Door open alarm

·         Child lock

·         Moisture balance crisper 

 

Standard

·         Model numbers: GWB207FBQA (black)/ GWB207FSQA (brushed steel)/ GWB207FLQA (silver)

·         Energy class: A

·         Bioshield

·         LED digital display

·         Electronic temperature control

·         Digital sensors

·         Express freezing

·         Door open alarm

·         Child lock

·         Moisture Balance Crisper

·         Egg bank

 

Combination Fridge Freezer – two families

 

Water Dispenser

·         Model numbers: GCF409BSQW (brushed steel)/ GCF399BUQA (black)/ GCF399BBQA (silver), GRF429BBGA

·         Energy rating: A+ (GCF409BSQW), A (GCF399BUQA/ GCF399BBQA)

·         Mini Xtra Space drawer in the freezer (GCF409BSQW, GCF399BUQA/ GCF399BBQA)

·         LED temperature control display

·         Water dispenser

·         Bioshield

·         Reversible door

·         Fresh 0 Zone (GCF409BSQW, GRF429BBGA)

·         Moisture Balance Crisper

·         Egg Bank

 

Standard

·         Model numbers: GR419BSGA (brushed steel)

·         Energy class: A

·         Electronic temperature control

·         Digital sensors

·         Express freezing

·         Door open alarm

·         Child lock

·         Moisture balance crisper 

·         Egg bank

 

# # #

 

*Simply Living report – independently commissioned by LG in conjunction with the Consumer Analysis Group Ltd.

 

The sample for the survey includes 1003 people aged between 20 and 80 from England, Wales, Scotland and Northern Ireland.

 

In lengthy telephone and face-to-face interviews, participants were asked about their cooking, cleaning and washing habits.

 

Regional figures match the density of the population.

 

For the full report, please contact Firefly Communications.

 

 

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.co.uk.

 

About LG Electronics Home Appliance Company

The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world's first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.

 

For more information or high res images, please contact

 

Lucy Dee / Zaira Puddephatt / Carly Pearson

Firefly Communications

lghomeappliances@fireflycomms.com

+44(0)20 7386 1499

 

Sarah Brambley

LG Electronics

sarah.brambley@lge.com

+44 (0) 1753 491 628

+44 (0) 7793 795 990

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