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Press Release

05/05/2009

Xperience LG's Online Buyer's Guide for best TV advice

LG roadshow trailer and Online Buyers' Guide to educate retailers and consumers

Berkshire, 26 May 2009
- LG Electronics, a global leader and technology innovator in consumer electronics, announces two new consumer and trade initiatives, launched in response to independent research that revealed 80 per cent of UK households are confused by jargon associated with TV purchases.*

The LG Xperience, a 20 ft roadshow trailer set-up with the latest LG TVs will embark on a nationwide consumer and retail education tour to help demystify tech terminology associated with the TV industry, as well as concepts such as the Digital Switchover and Freesat. Participating stores include Argos, Currys and Comet. The Xperience will make its first appearance at Lord's from 5-18 June during the Twenty20 World Cup before its tour around Digital Switchover regions.*


Also, an interactive LG Online Buyer's Guide (www.lge.co.uk/tvguide) has been developed in conjunction with T3 and What Plasma & LCD TV to help support LG's education tour. Aimed directly at consumers, this microsite uses video and other forms of interactive content to help consumers choose a TV that is suited to their individual needs. Consideration is given to the customers' distance from the TV, their viewing habits, type of viewing platform used in the home, lighting conditions, and the room in which it is positioned.

George Mead, marketing manager digital display, LG Electronics says, "Consumer choice has never been greater and it's key for us to help support consumers and retailers by providing the right tools to simplify common misconceptions around tech terminology. Ultimately, we want to help consumers make the right choice to enhance their home entertainment experience."


Luke Bilton, commercial development manager, Future 360 says, 'We are delighted to be partnering with LG to make the technology buying process easier for consumers to navigate. T3 and What Plasma & LCD TV are committed to helping readers uncover the very best in consumer electronics, with a proud tradition of impartial, unbiased opinion. The LG Online Buyer's Guide makes finding the right TV for you simple and intuitive.'



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* For a full breakdown of the LG 'HD-do you care' report or the Xperience nationwide schedule, please contact Firefly Communications



About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units -- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world's leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One(TM). As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.



About LG Electronics Home Entertainment Company
LG Electronics Home Entertainment Company is a global top player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home theater systems, blu-ray disc players, audio components and video players, plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.



For more information or high res images, please contact

Mike Sharman / Lucy Dee
Firefly Communications
lgbrowngoodsteam@fireflycomms.com
+44(0) 20 7386 1412

Sarah Brambley
LG Electronics
sarah.brambley@lge.com
+44 (0) 1753 491 628
+44 (0) 7793 795 990

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