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LG Electronics Business Solutions Website Redesign 'Makes it Simple'

Enhanced site boasts clearer navigation and customized partner portal for information sharing

LG Electronics Business Solutions Website Redesign 'Makes it Simple'

Enhanced site boasts clearer navigation and customized partner portal for information sharing

LAS VEGAS, June 11, 2010 - Marking a commitment to make digital signage and high definition displays simple to buy, simple to sell, and simple to use, LG Electronics today unveiled the new face and URL for its commercial Web site,  In phase one of the roll out, LG illustrates how advanced display technology can transform any commercial environment.

As LG’s core vertical markets continue to evolve and expand, will make it easier for customers to identify which digital assets match a commercial environment – pairing easy to scroll through navigational bars with convenient landing pages that provide ideas for signage or display solutions.  Quick links to customer case studies, articles, newsletters, press releases and brochures are now located on the home page for easy access and sharing.

“The decision to revamp the website was largely driven by LG’s emphasis on providing a more solutions-based approach to digital display and signage applications,” said Kim Way head of marketing for LG Electronics USA Business Solutions.  “To better serve our distributors, integrators and end-users, our website needed to clearly show the business value behind the technology investment and provide visitors with new ideas. The result is, which provides a robust look at LG’s products in an easy to navigate format.”

Creating Value
“Digital signage and display projects continue to evolve in their complexity, and it is often confusing for the majority of distributors, integrators, and end users to identify their needs,” Way said, “LG’s website addresses this confusion head-on in an effort to simplify the process and make it easier to be successful in this emerging market.”

The Web site features an enhanced “LG Partner Portal,” which is designed as a resource tool for resellers to receive the latest programs, promotions, products launched and technical support to help with sales in the specific vertical market they are looking for.  Through the portal, “LG Partners” will have access to unique and comprehensive tools such as:

  • Turn-key solutions
  • Sales Incentives
  • Deal Registration/protection
  • Demo programs
  • Post sales technical support
  • Campaigns

For more information, or to tour the new site, please visit:

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $45 billion global force and technology leader in consumer electronics, home appliances and mobile communications.  In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG’s “Life’s Good” marketing theme.  The LG Electronics USA Business Solutions division serves customers in the lodging and hospitality, digital signage, systems integration, healthcare, education, government and industrial markets.  Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Electronics USA Business Solutions delivers business-to-business technology solutions tailored to the particular needs of business environments.  For more information, please visit

John I. Taylor, LG Electronics USA,, 847-941-8181
Katie Busch, LG-One,, 312-397-6025