Press Releases

05/10/2007

LG Electronics Flat-Screen HDTVs Combine Stylish Design, Integrated MPEG-4 Digital Technology

Satellite-Delivered High-Definition Programs Displayed without External Box

LG Electronics Flat-Screen HDTVs Combine Stylish Design, Integrated MPEG-4 Digital Technology

Satellite-Delivered High-Definition Programs Displayed without External Box

LAS VEGAS, May 10, 2007 -Recognized for coupling simple, sleek design with innovative technologies, LG Electronics announced the availability of its new flat-panel high-definition displays incorporating next-generation digital video decoding technology for the first time.

LG HDTVs with built-in MPEG-4 (Moving Picture Experts Group) H.264 decoding technology for displaying satellite-delivered high-definition (HD) content are being demonstrated at the HD2007 Hospitality Design Expo (Booth #2217).

LG Electronics is delivering the industry's first integrated MPEG-4 sets, 37-inch LCD HDTVs, to hotels this month, while also announcing the first integrated MPEG-4 plasma set here at the HD2007 Expo.

Ensuring that guests are able to access preferred high-definition content while meeting the demands of the hospitality industry, the MPEG-4 technology standard provides compatibility with more than 150 national HD channels and 1,500 local broadcast HD and digital channels, scheduled to launch on DIRECTV. Because this MPEG-4 technology is integrated into these sets, an external box is not required, allowing hotels to minimize clutter of additional cords or set top boxes.

"With the growing demand for options to deliver HD content to hotel guests, LG understood the importance of developing both an innovative and simple solution for the lodging industry with our high-definition flat-panel displays integrated with MPEG-4 technology," said Ron Snaidauf, vice president of Commercial Products, LG Electronics USA, Inc.

NEW LCD, PLASMAS ENHANCE SIMPLICITY AND PERFORMANCE

LG Electronics' LC5DC series of flat-panel HDTV LCD was developed specifically for the lodging industry. The 42-, 37- and 32-inch units (models 42LC5DC, 37LC5DC, 32LC5DC, respectively) incorporate the MPEG-4 technology that enhances performance and simplicity for hotels delivering satellite high-definition programming to guestroom HDTVs.

Offering designers and integrators with the option to wall mount the unit or table top, the LC5DC units provide guests with a superior viewing experience with crisp picture, and sleek design with a slim, narrow bezel speaker. Model 37LC5DC is shipping in May, while models 42LC5DC and 32LC5DC are planned for June availability.

In addition to the LCD line, LG announced the first plasma models with MPEG-4 technology. The 42-inch 42PX8DC incorporates a stylish two-tone frame finish, and feature Clear FilterPRO™ with XCC (eXtreme Contour Compensation) to limit screen reflection in brightly lit rooms, eliminate haze and reduce double imaging, perfect for hotel guestrooms. This new plasma is expected to be available for delivery to hotels beginning in July.

This unit also includes LG's built-in HDTV pay-per-view encryption enabled by the Pro:Idiom™ digital rights management system and features wide-viewing-angle Super IPS LCD technology, allowing guests to have exceptional viewing from any angle. LG flat screens also incorporate the company's proprietary XD Engine® technology, taking low-resolution analog signals to near high-definition levels, improving brightness, contrast, and detail and enhancing color as well as reducing signal noise.

GREATER INTEGRATION AND CONNECTIVITY

LG also announced the new Pro:Idiom™ interface box with integrated HD tuner (HCS5610) for use with non-integrated LG flat-screen HDTVs. With built-in Pro:Idiom, the HD tuner features high-definition interface for pay-per-view providers as well as remote operation of power on/off, source inputs, volume adjustments and channel changes. The RJP interface jack allows the unit work with LG's optional Auto-Sensing Jack Packs. The HCS5610 also offers remote television monitoring to allow integrators to monitor the status of each television, providing hotels with information to verify that television is on-line and operating in compliance with guests' needs.

ABOUT LG ELECTRONICS USA, INC.
LG Electronics USA, Inc. is the North American subsidiary of LG Electronics, Inc., a $48.5-billion (2006 consolidated worldwide revenues) global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of digital display and digital media products, digital appliances and mobile phones under LG's "Life's Good" marketing theme. LG's Commercial Products division, based in Lincolnshire, Ill., serves the systems integration, digital signage, education, lodging, business, industrial, healthcare and government markets. For more information, please visit www.lgsolutions.com.

CONTACTS:
Greg Dawson (312) 397-6028, gdawson@ogilvypr.com

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