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LG Electronics Launches First "Full HD" 1080P LCD Designed Specifically For Hospitality And Lodging Industries

New Plasma EDTV Also Complements Growing Product Line

LG Electronics Launches First "Full HD" 1080P LCD Designed Specifically For Hospitality And Lodging Industries

New Plasma EDTV Also Complements Growing Product Line

NEW YORK, Nov. 11, 2007 – LG Electronics newest lineup of industry-leading, in-room flat-panel televisions features a new “Full HD” 1080p 42-inch LCD HDTV with integrated pay-per-view technology and digital rights management software, and a unique new 32-inch Plasma enhanced-definition television (EDTV) designed specifically for the hotel and hospitality markets. The new televisions join the robust line of displays that has made LG the leading supplier of flat-panel televisions in the hotel industry and were showcased for the first time at the 2007 International Hotel/Motel & Restaurant Show (Booth #3006).

“The hospitality and lodging industries require comprehensive yet easy to implement solutions that provide their guests with a superior in-room experience," said Ron Snaidauf, vice president, Commercial Products, LG Electronics USA, Inc. “LG delivers both to the industries through the introduction of HDTVs that integrate new technologies such as MPEG4 for delivering HD movies and Pro:IdiomTM for digital rights management.”

Available this month, the 42LB5DC delivers startling picture clarity and employs MPEG-4 H.264 decoding technology to create a superior entertainment environment by providing compatibility with more than 150 national HD channels, and 1,500 local broadcast HD and digital channels being launched by DIRECTV. This offering delivers enormous entertainment quality and flexibility to guests at hotels where HD programming is available, and by building the technology into the 42LB5DC, LG has eliminated the need for extra set-top boxes and the associated cable clutter.

It also has built-in pay-per-view capabilities, including HD VOD PPV encryption, and is equipped with the Pro:Idiom Digital Rights Management System, which unlocks access to premium content and assures rapid and broad deployment of HDTV and other high-value digital content. Pro:Idiom is the industry leading DRM system for the hospitality market, and is embraced by content providers from both PPV and VOD services because it is virtually impossible for anyone to tamper with or remove its components.

Other features include Picture-in-Picture and Split Screen capabilities that give lodging guests the benefit of watching multiple programs simultaneously. The LCD HDTV also has channel labeling, EZ Menus and Scans, as well as an auto volume limiter so guests in other rooms are not bothered. Its “3D EchoSound” functionality has 20 watts of audio power delivered through four two-way speakers to produce powerful sound for crystal clear listening enjoyment. The 42LB5DC incorporates LG’s In Plane Switching® (IPS), which automatically reduces the distortion and blurring commonly caused by fast motion video, and provides a viewing angle of up to 178 degrees, one of the industry’s widest.

Complete with LG’s exclusive XD Engine® technology, low-resolution analog signals are transformed to near high-definition levels providing consumers with an enhanced overall picture quality and viewing experience. Six distinct processes further improve brightness, enhance detail, and deliver more accurate color and noise reduction, a combination that delivers film-like resolution to any video environment. Hoteliers will also appreciate that every HDTV from LG incorporates its fifth-generation digital television chip, which delivers unparalleled performance from the built-in ATSC/NTSC/QAM clear tuner.

The unit is compatible with LG’s Auto-Sensing Remote Jack Pack (RJP) interconnect device. The latest auto-sensing RJP series enables guests to use the 42LB5DC as an all-in-one multimedia hub that provides multiple audio/video inputs to interface the TV with the external portable devices commonly carried by today’s travelers, including DVD or CD players, digital music players, and laptop PCs.

For hotels looking to replace CRT TVs with fashionable flat-panel displays at a lower price, LG introduced an EDTV plasma (32PC5DVC). This new 32-inch widescreen plasma EDTV, the first in the world in this screen size (plasmas traditionally are 42-inches and larger), comes with 1800:1 contrast ratio and LG’s exclusive XD Engine technology. XD Engine enhances picture quality, while the plasma panel provides a wide viewing angle of more than 160 degrees. For lodging and hospitality operators seeking energy-efficient products, the plasma EDTV is Energy Star and RoHS compliant.

The 32PC5DVC comes fully equipped with built in ATSC/NTSC/QAM Clear Tuners, a bottom control panel, and a rear jack panel that allows for HDMI input with HDCP. This new design from LG also features four modes of color temperature adjustment for more vibrant color and picture quality and 5 modes of aspect ratio adjustment.

LG Electronics USA, Inc. is the North American subsidiary of LG Electronics, Inc., a $48.5-billion (2006 consolidated worldwide revenues) global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of digital display and digital media products, digital appliances and mobile phones under LG’s “Life’s Good” marketing theme. LG’s Commercial Products division, based in Lincolnshire, Ill., serves the lodging, hospitality, systems integration, digital signage, education, business, industrial, healthcare and government markets. For more information, please visit

John I. Taylor (847) 941-8181,
Ojas Naik (312) 397-6008,