Press Releases

11/10/2008

LG Electronics Launches Pro:Centric Interactive Platform For Advanced In-Room Connectivity, Convenience

NEW YORK, Nov. 10, 2008 - LG Electronics today unveiled Pro:Centric™, a standards-based application platform offering the hospitality industry a robust new interactive communications interface. Announced at the 2008 International Hotel/Motel & Restaurant Show (Booth #3006), LG’s new LG700H series of LCD HDTVs is Pro:Centric enabled, making it the world’s first lodging pay-per-view (PPV) compatible television to include an applications platform.

LG Electronics Launches Pro:Centric Interactive Platform For Advanced In-Room Connectivity, Convenience

NEW YORK, Nov. 10, 2008 - LG Electronics today unveiled Pro:Centric™, a standards-based application platform offering the hospitality industry a robust new interactive communications interface. Announced at the 2008 International Hotel/Motel & Restaurant Show (Booth #3006), LG’s new LG700H series of LCD HDTVs is Pro:Centric enabled, making it the world’s first lodging pay-per-view (PPV) compatible television to include an applications platform.

Understanding the need for a cost-effective universal content delivery system in the lodging and hospitality market, LG Electronics developed the Pro:Centric technology. This application provides a unique way for hotels to deliver uniform services and features across both RF (radio frequency) and IP (Internet protocol) based networks, without the need for additional hardware such as set-top boxes.

This also allows for portability between existing platforms, as well as quicker execution of new applications and back office integration. Through this platform, the LG700H series is designed to interface with interactive program guides, games and Internet data feeds, as well as applications designed to connect guests to hotel services such as room service menus, spa services and golf course scheduling.

“The introduction of Pro:Centric technology will fundamentally change the level of service provided to guests and return the hotel room to a position of technology leadership,” said Richard Lewis, senior vice president of Research and Technology of LG Electronics’ U.S. R&D subsidiary. “With a multimedia platform designed to introduce interactive technologies unheard of in consumer homes, Pro:Centric is advancing the guest experience and streamlining how hoteliers deliver in-room technology.”

INTEGRATED TECHNOLOGY SOLUTIONS
LG’s new LG700H series of HDTVs integrates the advanced Pro:Centric technology and more in a sleek glossy black frame with invisible speakers, making for a truly modern addition to any hotel room. Available in 32-, 37- and 42-inch class sizes, this unique invisible speaker system incorporates speaker actuators within the bezel, eliminating traditional speaker drivers and associated grills. Uncompromising in picture quality, the LG700H models provide a stunning dynamic contrast ratio of 10,000:1 and 1366 x 768 display capability for crisp images and color gradation.

For secure delivery of premium high-definition (HD) content, the LG700H is equipped with the industry-standard Pro:Idiom™ digital rights management system. This system provides hoteliers broad secure deployment of HDTV and other high-value digital content throughout the hotel. In addition, the high definition content is delivered in multiple formats including MPEG-2 and MPEG-4 technology that decodes the satellite-delivered HD content so hoteliers get more HD channels, and can provide guests with expanded entertainment options.

Addressing the need for connectivity, LG’s LG700H models are also remote jack pack (RJP) compatible. Using built-in ports, this series works with LG’s patent pending auto-sensing RJPs that can sense the audio and video source automatically allowing hotel guests to check E-mail, play music, and watch the big game all through one interface. LG’s RJPs are the only models in the industry to allow selection of audio and video independently, providing flexible mix and match capability. In addition, the LG700H HDTV is also equipped with two ATSC/QAM tuners and an integrated Ethernet interface so there is no need to rewire the hotel.

For energy conservation, the LG700H series provides hoteliers with LG’s Dynamic Power Saving features which allow hotel operators to adjust settings which help to reduce energy usage. In conjunction with the energy savings afforded by the Dynamic Power Saving settings, all three sizes of the LG700H are equipped with the Intelligent Sensor setting. Once set by the integrator, the sensor automatically evaluates the color characteristics of the ambient light, and uses this data to adjust brightness and several other picture settings, such as color, contrast and sharpness. The resulting picture is better suited to the room environment for an optimized viewing experience and automatically adjusts as conditions change.

ABOUT LG ELECTRONICS USA, INC.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of consumer electronics (digital display and digital media) products, mobile phones and digital appliances under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

ABOUT LG COMMERCIAL PRODUCTS,
LG Commercial Products, a division of LG Electronics USA, serves customers in the digital signage, systems integration, lodging and hospitality, healthcare, education, government and industrial markets. Based in Lincolnshire, Illinois, with its dedicated engineering and customer support team, LG Commercial furnishes a broad range of products and services tailored to the particular needs of business environments. For more information, please visit www.lgsolutions.com.

CONTACTS:
John I. Taylor (847) 941-8181, jtaylor@lge.com
Ojas Naik (312) 397-6008, ojas.naik@ogilvypr.com

*LG700H 42-inch class/42-inch diagonal
*LG700H 37-inch class/37-inch diagonal
*LG700H 32-inch class/31.5-inch diagonal

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