Press Releases

06/17/2008

LG Electronics Paves Way For HDTV In Hotel Rooms With LodgeNet Interactive's Integrated Technology Solutions

Long-time LodgeNet Partner Expands Alliance with 'HD Built-In' Hotel HDTVs, Joins Forces on Groundbreaking 'HD Certified Installation' Program

LG Electronics Paves Way For HDTV In Hotel Rooms With LodgeNet Interactive's Integrated Technology Solutions

Long-time LodgeNet Partner Expands Alliance with 'HD Built-In' Hotel HDTVs, Joins Forces on Groundbreaking 'HD Certified Installation' Program

AUSTIN, Texas, June 17, 2008 - LG Electronics has expanded its long-time alliance with LodgeNet Interactive Corporation (NASDAQ: LNET) by agreeing to integrate LodgeNet and On Command interactive terminals with new hotel TVs, a move that enhances LG’s position as the leading provider of flat-panel HDTVs to U.S. hotels and resorts.

LG Electronics also is jointly marketing LodgeNet Interactive’s “HD Certified Installation” program. This professional installation service complements LG’s new “HD Built-in” products by ensuring compatibility of the HDTVs with LodgeNet systems, while providing professional project planning and installation process management.

Eleven new LG HD Built-in TV sets, bundled with the essential LodgeNet technology, will be available beginning in the third quarter. The new models – five 32-inch, two 37-inch and two 42-inch class LCDs, and two 42-inch class plasmas – were introduced here today at the 2008 Hospitality Industry Technology Exposition & Conference (HITEC®, Booth 608).

“Our new programs with LodgeNet Interactive offer hotels cost-effective technology integration that facilitates rapid deployment of high-definition content on LG’s stunning flat panels,” said Ron Snaidauf, vice president, Commercial Products, LG Electronics USA, Inc.

Scott E. Young, LodgeNet senior vice president, marketing, and chief marketing officer, said, “The HD Built-in and HD Certified Installation programs with LG Electronics mark the next phase in our long and valued relationship. The big winners, though, are hoteliers and their guests, who will benefit from the lower total solution costs, streamlined installation and enhanced total system performance.”

Built around the industry-standard Pro:Idiom digital rights management system that helps assure availability of high-value digital content to hotel rooms, LG’s LodgeNet HD Built-in models provide a seamless approach for hotels to offer free-to-guest HDTV programming and high-definition video-on-demand services. LG’s HD Built-in LCD and plasma HDTVs are compatible with LodgeNet and/or On Command systems so hoteliers do not need to purchase any additional hardware or software.

LG’s HD Built-in model HDTVs save integrators time and money by eliminating the need for additional room visits for programming. Instead, the process of channel mapping to hotel channels can be done from the headend equipment. This is especially helpful and cost-effective when opening new rooms after a renovation or refresh.

Features, which vary from model to model, include MPEG-4 H.264 decoding technology (giving guests access to more satellite-delivered HD channels), LG’s new Dynamic Power Savings feature (allowing hotels to choose the preferred level of power consumption and optimize the picture at each power level) and compatibility with LG’s line of auto-sensing remote jack packs.

LCD HD Built-in sets include models 42LB5DC-LN1, 32LG3DC-LN1, 32LX50C-LN1 and 32LX50CS-LN1. LG’s “Full HD” 1080p set developed specifically for the hospitality industry, model 42LB5DC-LN1, enhances the overall look and feel of the hotel room while also providing leading edge technology. LG’s 32LG3DC-LN1 is equipped with HD-PPV capability, while the 32LX50C-LN1 features Dynamic Power Saving settings.

Plasma HD Built-in models 42PG60C-LN1 and 42PG65C-LN1 provide a sophisticated design for hotel rooms, coupled with advanced technology features. Model 42PG60C-LN1 boasts HD viewing and a 30,000:1 contrast ratio, while the 42PG65C-LN1 combines the functionality of the PG60C with a built-in stand. Key features include LG’s invisible speaker system, Pro:Idiom, MPEG-4 H.264 decoding, and 100,000-hour plasma panels.

ABOUT LODGENET INTERACTIVE
LodgeNet Interactive Corporation is the leading provider of media and connectivity solutions designed to meet the unique needs of hospitality, healthcare and other guest-based businesses. LodgeNet Interactive serves more than 1.9 million hotel rooms representing 10,000 hotel properties worldwide in addition to healthcare facilities throughout the United States. The company’s services include: Interactive Television Solutions, Broadband Internet Solutions, Content Solutions, Professional Solutions and Advertising Media Solutions. LodgeNet Interactive Corporation owns and operates businesses under the industry leading brands: LodgeNet, LodgeNetRX, and The Hotel Networks. LodgeNet Interactive is listed on NASDAQ and trades under the symbol LNET. For more information, please visit www.lodgenet.com.

ABOUT LG ELECTRONICS USA, INC.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of consumer electronics (digital display and digital media) products, mobile phones and digital appliances under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

ABOUT LG COMMERCIAL PRODUCTS,
LG Commercial Products is a division of LG Electronics USA, serves digital signage, lodging and hospitality, business-to-business (systems integration and industrial), healthcare, and channel markets (education and government). Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Commercial furnishes a broad range of products and services tailored to the particular needs of business environments. For more information, please visit www.lgsolutions.com.

CONTACTS:

LG Electronics USA, Inc.
John I. Taylor (847) 941-8181, jtaylor@lge.com
Ojas Naik (312) 397-6008, ojas.naik@ogilvypr.com

LodgeNet Interactive Corporation
Ann Parker (605) 988-1000, ann.parker@lodgenet.com

Pro:Idiom is a registered trademark of Zenith Electronics LLC. LodgeNet is a registered trademark of LodgeNet Interactive Corporation.

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