Press Releases

06/13/2012

LG Electronics Unveils New Outdoor Display, Offering A Total Solution For Public Spaces

High-brightness ‘Shine Out’ display brings versatility, and an enhanced picture quality to a large customer base

LG Electronics Unveils New Outdoor Display, Offering A Total Solution For Public Spaces

High-brightness ‘Shine Out’ display brings versatility,
and an enhanced picture quality to a large customer base

LAS VEGAS, June 13, 2012 – LG’s digital signage is moving to the great outdoors thanks to it high-brightness “Shine Out” display technology. At InfoComm 2012 (booth C7926) here this week, LG Electronics USA is introducing a new outdoor display designed specifically for public spaces outdoors or with high ambient light, such as shopping malls, window displays, lobbies, outdoor transportation centers and quick service restaurant drive-through kiosks. “With advances in display technology, outdoor displays represent the newest approach to bringing digital signage to under-utilized spaces,” said Dan Smith, Digital Signage Director, LG Electronics USA. “Whether they are first time digital signage users or advanced professionals, any business owner operating in a public or outdoor space can now employ captivating and effective digital signage to better reach customers and to help meet their business goals.”

The new 47-inch class (47.0 inches measured diagonally) 47WX50MF Outdoor Display features technologies that make it a well-suited solution for delivering messages in outdoor spaces. LG’s In Plane Switching (IPS) panel technology helps ensure accuratecolor saturation and contrast at wide-angle viewing (both horizontal and vertical), resulting in a display with great picture quality that can be installed at virtually any angle or height. LG’s unique display technology also provides a temperature tolerance of up to 230° Fahrenheit (110° Celsius), which helps alleviate a common problem of screens overheating, affecting picture quality.

To maximize its effectiveness in displaying content in harsh lighting conditions, the 47WX50MF features LG’s Shine Out™ technology, which helps deflect ambient light, helping to avoid color wash out or lackluster images. Shine Out and the display’s brightness level of 2,000 nits, combine to produce content that looks great even in environments with abundant natural light. Building on this feature, the LCD display employs full LED backlighting technology, helping it produce exceptional Full HD 1080p picture quality and ensuring content is relayed crisply. Added value is achieved thanks to the display’s open frame, which allows for customization and easy installation.

Rounding out this signage solution is the 47WX50MF’s built-in media player for content distribution. Through the use of LG’s proprietary web-based management platform, SuperSign Elite-w Lite, the displays allows users to create and run dynamic content using pre-loaded templates and offers quick navigation through menus to control networked displays and simultaneously run media files, such as video, images, audio and flash.

Designed with green in mind, the 47WX50MF also is ENERGY STAR® 5.1 qualified.


About LG Electronics USA
The LG Electronics USA Home Electronics Business-to-Business division serves customers in the U.S. digital signage, systems integration, lodging and hospitality, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Electronics USA Home Electronics Business-to-Business delivers business-to-business technology solutions tailored to the particular needs of business environments. LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force in consumer electronics, home appliances and mobile communications. For more information, please visit www.LGSolutions.com.
Designs, features and specifications subject to change without notice.

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