Press Releases

11/10/2008

LodgeNet, LG Electronics Announce New Free-To-Guest And Video On Demand Solutions Based On 'Pro:Centric' Technology

New Solutions Will Provide One-to-One Guest Services Through In-room Interactive Platform, Reducing the Need for Expensive Set-Top Boxes

LodgeNet, LG Electronics Announce New Free-To-Guest And Video On Demand Solutions Based On 'Pro:Centric' Technology

New Solutions Will Provide One-to-One Guest Services Through In-room Interactive Platform, Reducing the Need for Expensive Set-Top Boxes

NEW YORK, Nov. 10, 2008 - LodgeNet Interactive Corporation (NASDAQ:LNET) and LG Electronics are collaborating on the development of an Interactive Electronic Program Guide (IEPG) as the first in what is expected to be a series of in-room interactive applications based on the new Pro:Centric™ standards-based applications platform.

Announced here today at the 2008 International Hotel/Motel & Restaurant Show, LG Electronics’ new Pro:Centric technology is designed to support interactive applications such as program guides, games, Web services and other applications designed to communicate with and connect guests to hotel services.

LG has chosen LodgeNet as its lead associate in developing applications and support services for this new platform, and solutions developed for the platform will be compatible with a range of existing LodgeNet free-to-guest (FTG) TV and video-on-demand (VOD) solutions.

“LodgeNet and LG are working together to bring this new platform to the hospitality industry to further enhance the in-room guest experience,” said Dave Bankers, LodgeNet Senior Vice President of Product and Technology Development. “Our first collaborative application is an IPG. We are also evaluating additional applications such as hotel information and environmental controls to take advantage of the Pro:Centric platform.”

Richard Lewis, senior vice president of Research and Technology for LG Electronics’ U.S. R&D subsidiary, said, “We’re joining forces with LodgeNet on this initiative based on its unmatched capabilities in delivering innovative new media and connectivity solutions for the hospitality industry. Working with LodgeNet allows LG to quickly introduce compelling applications for the Pro:Centric platform and ensure that hoteliers have the service and support required to operate and extend this environment thereby maximizing the return on their existing entertainment system investment.”

CUSTOMIZED CONTENT DELIVERY
LG Electronics’ Pro:Centric LG700H LCD HDTV series, combined with LodgeNet’s various TV-based platforms and products, supports a broad range of in-room TV services including standalone FTG to VOD and expanded Web based applications. By working together on these new solutions, LodgeNet and LG will increase the capacity and potential of the guest room television to serve as a robust point of convergence for content and services from various sources to meet the marketing, information and entertainment needs of hoteliers and their guests.

Optimized for LodgeNet TV systems, LG’s LG700H HDTV models are not only equipped with the Pro:Centric platform, but also provide hoteliers with the industry-standard Pro:Idiom® digital rights management system, for the secure, broad deployment of HDTV and other high-value digital content throughout the hotel. In addition, this content is delivered in multiple formats including built-in MPEG-2 and MPEG-4 technology that decodes high-definition (HD) content, so hoteliers get more HD channels and can provide guests with expanded entertainment options.

ABOUT LODGENET INTERACTIVE
LodgeNet Interactive Corporation is the leading provider of media and connectivity solutions designed to meet the unique needs of hospitality, healthcare and other guest-based businesses. LodgeNet Interactive serves more than 1.9 million hotel rooms representing 10,000 hotel properties worldwide in addition to healthcare facilities throughout the United States. The company’s services include: Interactive Television Solutions, Broadband Internet Solutions, Content Solutions, Professional Solutions and Advertising Media Solutions. LodgeNet Interactive Corporation owns and operates businesses under the industry leading brands: LodgeNet, LodgeNetRX, and The Hotel Networks. LodgeNet Interactive is listed on NASDAQ and trades under the symbol LNET. For more information, please visit www.lodgenet.com.

ABOUT LG ELECTRONICS USA, INC.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of consumer electronics (digital display and digital media) products, mobile phones and digital appliances under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

ABOUT LG COMMERCIAL PRODUCTS,
LG Commercial Products is a division of LG Electronics USA, serves digital signage, lodging and hospitality, business-to-business (systems integration and industrial), healthcare, and channel markets (education and government). Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Commercial furnishes a broad range of products and services tailored to the particular needs of business environments. For more information, please visit www.lgsolutions.com.

CONTACTS:
LG Electronics USA, Inc.
John I. Taylor (847) 941-8181, jtaylor@lge.com
Ojas Naik (312) 397-6008, ojas.naik@ogilvypr.com

LodgeNet Interactive Corporation
Ann Parker (605) 988-1000, ann.parker@lodgenet.com

Pro:Centric is a trademark of LG Electronics. Pro:Idiom is a registered trademark of Zenith Electronics LLC. LodgeNet is a registered trademark of LodgeNet Interactive Corporation.

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