Discontinued Product

Hospitality TVs (Pro:Centric® SMART/Pro:Idiom® TVs)

32" class (31.7" measured diagonally) Pro:Centric® Dual Tuner Edge-lit IPTV with Integrated Pro:Idiom® and b-LAN


  • Pro:Centric® Smart
  • Embedded Applications
  • Smart Share
  • Wi-Fi Built in


Pro:Centric® SMART

The finest and smartest mode of control and customization for Hotel TVs, LG Pro:Centric® Smart offers all the customizable tools needed to optimize a property’s TVs with IP based programs including HTML5, Java and Flash. With this expansion of control comes the ability to provide premium hotel services without the need for a set-top box. Additionally, enhanced connectivity and display sharing are available to the guests with LG Smart TV technology.


Global Leading Digital Rights Management System

Pro:Idiom unlocks access to premium content to help assure rapid and broad deployment of HDTV and other high value digital content.

Pro:Idiom has been designed specifically for users of premium HDTV content from cable, satellite, or video on demand (VOD) services, and is thus designed to lower costs and reduce maintenance needs. This leading DRM system is embraced for its security solution, which prevents illegal copying of copyrighted content.

WiFi Built-In

Similar to a smart phone, LG's Pro:Centric smart TVs have WiFi built-in, allowing greater connectivity and access to and from the TV.

Embedded Applications

Embedded Applications enables guest to access a wider variety of content including social media applications. LT777H also includes
full internet web browser for guest to access.

Effectively Manage In-Room TVs

The USB Cloning feature allows you to simply copy the TV settings onto all TVs using a USB stick, a process that is fully automated to save time without having to set each TV one by one.

Smart Share™

Enjoy and share content stored on your laptop, digital cameras, smart phones and other devices to your TV conveniently and seamlessly.

*Video playback only - content on phones may be played on TV through the Smart Share app on compatible LG smartphones.

Reduced Total Cost of Ownership

Using LG's optional Pro:Centric server, you can remotely manage cloning and channel mapping for TVs in guest rooms without having to visit each room.

EzManager’s auto configuration function makes installation quick and easy. EzManager guides the installer to set up the TV with simple steps without having to set up the menu manually, saving time and cost.

FREE Interactive Electronic Program Guide Service for Pro:Centric® TVs!

If your property has purchased or plans to purchase LG's Pro:Centric® TVs, you qualify for a free Electronic Program Guide (EPG) that allows guests to easily navigate TV channels and programs - just like they do at home.

Participating properties must purchase and install a Pro:Centric® server and supply an internet connection for daily program updates. Properties must also contract with an LG authorized partner to install and program the server to match your Free-to-Guest (FTG).

FREE program guide service runs until Dec. 2017, replacing the current programming fee of $1.50 per room per month.
Contact your LG sales representative or click on the button below to learn more.


LG's Free-To-Guest Cost Effective Solution

When using LG televisions in Free-To-Guest hotel installations there are now two options for remote management of TV settings such as virtual channel mapping, cloning of installer menu settings, and other settings:
1. Integrated b-LAN, plus LG's Free-To-Guest Management Appliance (FMA)
2. LG's Pro:Centric server (PCS150R)

Both remote management options avoid having to visit rooms to change television settings, thereby saving labor charges to carry out this work.

Pro:Centric Applications Platform

The LP870H is the latest in the line of Pro:Centric Televisions that provides a unique and dedicated hotel application platform for hosting LG's SI (System Integrator) Partners interactive applications, enabling delivery for a wide range of custom applications tailored
to both hotel management and guest needs.

The LP870H extends the choice of interactive systems available to hoteliers through the introduction of HTML5 support in addition to the current Adobe Flash-Lite and Java support. The LP870H is also a full IPTV platform with built-in IP video decoding supporting both IP and RF connectivity. Leveraging the Pro:Centric IPTV platform enables SI Partners to integrate their STB (Set Top Box) client software directly into the Television, eliminating the need for the additional STB hardware and reducing associated capital and support costs.

The LP870H supports embedded Wi-Fi for streaming of content to the Television or back channel communications.

The LP870H platform also includes remote diagnostic tools for partners to manage their systems and monitor the TV's on the network by the head-end or cloud based server for maintenance and admin purposes. The Wake-on-LAN features allows the TV to communicate in a background mode while the TV is powered off and without disruption to the guest, providing the ability to deliver remote software updates from the head end server.

Energy Guide

The estimated annual energy cost determined in accordance with 16 CFR Part 305.5 for model 32LT777H is $9.
“Your energy cost depends on your utility rates and use. The estimated cost is based on 11 cents
per kWh and 5 hours of use per day. For more information, visit www.ftc.gov/energy.”1
1FTC Television labeling rule (18 CFR Part 305, as added by 76 Fed. Reg. 1038 (Jan 6, 2011)).


32" class (31.7" measured diagonally) Pro:Centric® Dual Tuner Edge-lit IPTV with Integrated Pro:Idiom® and b-LAN


  • Panel Size
  • Panel Technology
  • Native Resolution
  • Frame Rate
  • Dynamic CR
  • Response Time
  • Viewing Angle
  • 32” Class(31.7”)
  • Edge-lit
  • 1366 x 768 (HD)
  • 60Hz
  • 1,000,000
  • 9ms
  • 178° x 178°
  • Analog
  • Digital
  • Yes (NTSC)
  • Yes (ATSC / Clear QAM/VSB)
  • XD Engine
  • 24p Real Cinema (24p 5:5/2:2 Pull down)
  • Eye Care (Anti-Dazzling)
  • Yes
  • Yes
  • Yes
  • Audio Output
  • Clear Voice II
  • Speaker System
  • Infinite Sound
  • 10W + 10W
  • Yes
  • 1 Way 2 Speakers
  • Yes
  • HDMI In
  • USB (2.0)
  • 1 Side
  • 2 Side
  • RF In
  • AV In
  • Digital Audio Out (Coaxial / Optical)
  • HDMI/HDCP Input
  • RGB In (D-sub 15pin) - PC
  • PC Audio Input
  • RS-232C (D-Sub 9pin)
  • LAN Port
  • RJ45(RJP interface)
  • External Speaker Out
  • TV link Configuration (phone jack type)
  • MPI Port
  • 1 Rear
  • 1 Rear
  • 1 (Optical)
  • 2 Rear
  • 1 Rear
  • 1 Rear
  • Yes (SVC, Power outlet 12V)
  • 2 Rear
  • 1 Rear
  • 1 Rear (3.5mm phone jack)
  • 1 Rear
  • 1 Rear
  • Bezel Width (off Bezel) (mm)
  • Carton (W x H x D)
  • Carton Weight
  • Weight (With Stand)
  • VESA Standard Mount Interface
  • Weight (Without Stand)
  • Swivel
  • Color
  • Dimensions with Stand (W×H×D)
  • Dimensions without Stand (W×H×D)
  • Flame Retardant
  • 18.7mm/23.3mm
  • 38.1” x 21.5” x 5.7”
  • 27.3 Ibs.
  • 22.5 Ibs.
  • 200mm x 100mm
  • 17.6 lbs
  • Yes (± 20/45/90 degrees)
  • Black with Hairline Finish
  • 30.2” x 21.1” x 8.9”
  • 30.2” x 18.7” x 2.2”
  • Yes (Back Cover only)
  • Remote Diagnostics
  • Commercial Grade Stand
  • Welcome Screen (Splash Image)
  • Moving Picture Playback(SD/HD/Plus HD)
  • Audio Codec
  • Smart Energy Saving
  • Hybrid Streaming (IP & RF) RF)*MultiCast/HTTP Data Carousel
  • RF(1/2Tuner)
  • Preloaded Applications (Pro:Centric Smart)
  • Web Browser
  • Instant on/Warm Mode
  • EzManager
  • Smart Share
  • DLNA(Movie/Photo/Music)
  • WiDi/WiFi Direct
  • HTNG-CEC 1.3
  • Pro:Centric
  • Pro:Idiom
  • SI Compatible (TVLink Protocol)
  • Hotel Mode/ PDM /Installer Menu
  • b-LAN
  • Multi IR Code
  • IR Out (TV Link Tuner)
  • Auto Off / Auto Sleep
  • RJP Compatibility
  • PIP
  • External Power
  • RJP Interface
  • Kensington Lock
  • External Speaker Out
  • USB
  • USB Cloning
  • Picture
  • Optional Magic Remote Control
  • Credenza/Security Screw Hole
  • One Channel Map/Logical Channel Map
  • Video Mute
  • Lock Down Plate
  • Yes (USB and remote)
  • Yes
  • Yes
  • Divx HD
  • AC3(Dolby Digital), EAC3, AAC, Mpeg, MP3, PCM
  • Yes
  • Yes
  • Yes (2 Tuner)
  • Yes (Facebook, Twitter, Google Maps, Accuweather, Internet Browser)
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes (Smart Share)
  • Yes (W/O DMR)
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes (MPI protocol)
  • Yes
  • Yes
  • Yes (1.3)
  • Yes
  • Yes (MPI Jack)
  • Yes
  • LG,Teleadapt (RJ45, HDMI CEC), G-Link(HDMI-CEC)
  • Yes (except HDMI-HDMI, AV-AV)
  • Yes (RS-232C, 12V/1.0A)
  • Yes (RJ45, HDMI)
  • Yes
  • Yes (Variable, 3.5mm, Stereo, 1W with 8Ω, BTL, 4 pin)
  • USB2.0 (Media Host)
  • Yes
  • JPEG
  • Yes (Sold Separately, part# AN-MR300)
  • Yes
  • Yes (LCM)
  • Yes
  • Yes
  • Stand-by Mode
  • Warm Mode
  • Typical (Watts)
  • Power Source
  • 0.5W↓
  • 19.9W
  • 39.1W
  • 110 ~ 240V, 50/60Hz
  • 2-Year Limited Warranty (Parts/Labor)
  • Safety
  • RoHS
  • Energy Star 6.0
  • cUL, UL, FCC, NOM
  • Yes
  • Yes
  • 32LT777H
  • 7 19192 91566 4
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