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Corporate Partner of the NCAA

We know it’s more than just a game. That’s why LG, an official corporate partner of the NCAA®, works to bring you endless entertainment all year. Experience game day like never before, whether it’s watching the game on our amazing 55" class OLED TVs, making game day snacks with our time saving appliances or checking game updates with LG’s innovative G Flex smartphone. LG helps you Do Game Day Right.™

March Madness Events

Coaches Cook-off

LG showcased how LG appliances helped you Do Game Day Right by pairing up a representative from a Dallas area school with an NCAA basketball coach in a cooking competition and decided which school received a grant of exercise equipment and educational curriculum.

This event took place at the NCAA Tip-Off Tailgate on April 5, 2014

Bracket Town

The LG Fan House had everything you needed to do game day right. From TVs and home appliances to cell phones and computer products, LG delivered the products that allowed you to embrace game day and prepared you for its greatest moments. No one gets you ready for game day like LG. With LG, it’s all possible™

Project Fit America

Project Fit America (PFA) was a national non-profit public charity dedicated to getting kids fit. PFA donated to schools, grades K-12, fully funded cardiovascular health and lifetime fitness education programs.

LG teamed up with Project Fit America and selected four schools as finalists in the Dallas area through a grant submission process. These finalists sent one representative to the LG Coaches Cook-Off, where LG paired them with an NCAA basketball coach. Each of the four finalist’s schools received an LG product donation and the school whose representative cooked the best dish won the grant for exercise equipment.

Tailgate Tip-off

The LG Coaches Cook-Off™ on NCAA® Final Four® took place Saturday featuring top NCAA® men’s basketball coaches! Find out how they did and see how LG products helped you do game day right. With LG, it’s all possible™

Watch "Gameday Video"