PICTURE QUALITY
The brilliance of OLED makes previously impossible performance a reality. The ability to switch off individual pixels renders the blacks truly black, creating an "infinite" contrast ratio. Its exquisite, nuanced colors actually exceed the industry's BT.709 standard, for more natural, lifelike reproduction of all content. OLED provides super-clear action and it can all be appreciated from a virtually unlimited viewing angle.
Despite all of these impressive feats, the TV itself is remarkably slim and around half the weight of previous-generation displays. And the self-illuminating OLED screen uses less power than any other display technology.
4 color pixel
LG's advanced 4 Color Pixel technology adds an unfiltered, white sub-pixel to the traditional red, green and blue. The result? A brighter picture with a wider range of colors and superior color accuracy.
COLOR REFINER
LG OLED TV's internal Color Refiner layer further improves the consistency of color reproduction across the entire image. As a result, the picture is more natural and pleasing to the eye.
VIEWING ANGLE
Concerned about off-axis viewing? Don't be. With the LG OLED TV, you can view the screen from almost any angle, horizontally or vertically, with virtually no loss of contrast or distortion of color.
"INFINITE" CONTRAST
As the first display technology that allows self-lighting pixels to switch on and off individually, OLED offers the first "Infinite" contrast ratio. Contrast ratio measures the range from the brightest whites on the screen to the darkest blacks. Higher is better, and "Infinite" has been impossible… until now. The deep blacks will seem to melt away, for a greater sense of realism and depth on all content.
MOTION CLARITY
The critical response time of LG OLED TV--its ability to refresh the image on screen--is less than .1ms (microseconds), drastically faster than LED TV. So expect even the fastest action to be dependably crystal clear and virtually blur-free.