Press Release

04/21/2009

AT&T AND LG MOBILE PHONES ANNOUNCE INTEGRATION WITH MTV’S “THE PHONE”, PREMIERING TODAY

New MTV Reality Series, Executive Produced by Justin Timberlake, Features LG Xenon Phone and AT&T Services

DALLAS and SAN DIEGO, April 21, 2009 — AT&T* and LG Electronics MobileComm U.S.A. Inc. (LG Mobile Phones) today announced an integration with MTV’s new series “The Phone”, executive produced by Justin Timberlake, which premieres today at 10:00 p.m. ET/PT on MTV. Viewers will see the game contestants using LG mobile phones with AT&T service in a competition that simulates what it would be like for viewers to be dropped into the middle of a thrilling adventure movie.

 “The Phone” is a groundbreaking game whose blend of reality and cinematic action-adventure pulls its participants out of their everyday lives and thrusts them into a high-stakes labyrinth of engagement, suspense and intrigue as they race against time for a huge cash prize.

Specifically, viewers will see the “Operator” use the recently released LG Xenon™, available from AT&T, which includes a stylish touch screen, a side sliding full keyboard, instant messaging, mobile e-mail, threaded text messaging, AT&T Navigator and a unique User Interface with a visual contacts feature connecting friends and family by displaying favorite contacts screen.

Contestants must constantly use an LG phone and AT&T services to successfully navigate challenges to earn money and continue competing in the game. Contestants will:

· Send Text, Picture and Video Messages – Contestants must often receive and send information to and from the Operator and each other.

· Access the Mobile Internet – Using the nation’s fastest 3G network from AT&T, contestants have to look up information from the Internet using the LG phone.

· Use AT&T Navigator – Some contestants will use the mobile phone to access the GPS capability for turn-by-turn directions and maps.

 

All MTV On Demand providers will feature full episodes from the series. In addition, AT&T wireless and AT&T U-verseSM TV customers have had unique access to the premiere episode since April 14th.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology.  For more information, please visit www.lgmobilephones.com. 

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the
United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation's fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE®magazine's list of the World's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

CONTACT:

LG MobileComm U.S.A., Inc.
Demetra Kavadeles
(707) 328-5307
demetra.kavadeles@lge.com

Ogilvy Public Relations Worldwide
Jacqueline Johnson
(310) 248-6192
jacqueline.johnson@ogilvypr.com

 

 

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