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Press Release

10/29/2009

Cricket Debuts First LG AWS Capable Phone – The LG HELiX

Fun Color Options, 1.3M Camera and Large Display at an Affordable Price

SAN DIEGO – October 28, 2009 – Cricket Communications, Inc., a leading provider of unlimited wireless services and a wholly-owned subsidiary of Leap Wireless International, Inc. (NASDAQ:LEAP), and LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) today announced the availability of the compact and stylish LG HELiX which marks LG’s reintroduction into the Cricket handset lineup.

LG HELiX features a large 176x220 2.0" TFT 262K internal color display and a 96x64 TFT 262K external color display.  Customers can dial quickly on its large keypad and increase the font size for a fast and easy read. The 1.3 mega pixel camera allows customers to take pictures of friends and family and assign picture IDs to easily identify incoming calls.  Voice Clarity improves speech intelligibility and automatically adjusts hearing level when a user is receiving or sending calls in noisy environments.  Bluetooth technology, one-touch speakerphone, and speaker-independent voice commands make it easy to stay in touch with contacts while on-the-go. 

LG HELiX will be available in two colors: a traditional silver color for those who like a more conventional color and for the first time at Cricket, a fun and fashionable pink for those who wish to show off a little. The device provides Cricket customers with access to the best unlimited wireless features, such as talk, text and picture messaging and Mobile Web.  The stylish, reliable, and simple to use LG HELiX is sure to hit the mark with consumers.

“We are pleased to have LG back in our handset portfolio, and believe LG HELiX is the perfect device to reintroduce LG to our customers,” said Matt Stoiber, vice president and general manager of devices for Cricket. “Cricket customers will appreciate its fashionable design with large keys and color options, quality features and affordable price tag.”

“LG HELiX is a reliable and user friendly phone, that boasts a variety of features making it easy to stay connected with family and friends,” said Ehtisham Rabbani, vice president of product strategy and marketing for LG Mobile Phones.  “LG HELiX is a perfect handset to reintroduce LG phones into the Cricket handset lineup.”

The LG HELiX, silver and pink models, will be available starting tomorrow at Cricket retail stores, dealers and online for $139.99 MSRP. For more information, please visit www.mycricket.com.

About Cricket
Cricket is the pioneer of simple and affordable unlimited wireless services with no long-term commitments or credit checks required serving more than four million customers in 34 states. Cricket offers wireless voice and broadband Internet services over the latest technology, high-quality, all-digital 3G CDMA2000 1X and 1xEV-DO wireless network. Cricket’s wireless voice service plans include unlimited anytime minutes, unlimited U.S. long distance, unlimited text and picture messaging, unlimited text to Mexico, unlimited Mobile Web, unlimited directory assistance, as well as a variety of calling features and feature-rich mobile applications such as popular games, ringtones and wallpapers. Cricket Broadband provides unlimited Internet access anywhere within Cricket’s coverage areas at speeds comparable to DSL. For more information on Cricket, visit www.mycricket.com. Cricket is offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.

Leap is a U.S. registered trademark and the Leap logo is a trademark of Leap. Cricket, Jump, the Cricket “K” and Flex Bucket are U.S. registered trademarks of Cricket. In addition, the following are trademarks or service marks of Cricket: Cricket By Week, Cricket Choice, Cricket Connect, Cricket Nation and Cricket PAYGo. All other trademarks are the property of their respective owners.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
 
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology.

Media Contacts:
Cricket Communications, Inc.
Greg Lund, Media Relations
858-882-9105
glund@cricketcommunications.com
    
LG Electronics Inc.
LG MobileComm U.S.A., Inc.
Demetra Kavadeles
(707) 328-5307
demetra.kavadeles@lge.com

Ogilvy Public Relations Worldwide
Julie Stephens
(310) 248-5964
Julie.Stephens@LG-One.com

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