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Press Release

08/06/2008

DIGITAL APPLIANCE HIGHLIGHTS FROM SUMMER LINE SHOW: LG ELECTRONICS SHOWCASES smART TECHNOLOGY FOR HOLIDAY SEASON

NEW YORK, July 31, 2008 - Led by its new four-door refrigerator, steam laundry pair and built-in cooking innovations, LG Electronics highlighted its latest stylish digital appliance, consumer electronics and mobile phone products at the company's 2008 holiday preview.

NEW YORK, July 31, 2008 - Led by its new four-door refrigerator, steam laundry pair and built-in cooking innovations, LG Electronics highlighted its latest stylish digital appliance, consumer electronics and mobile phone products at the company's 2008 holiday preview.
During its annual Summer Line Show - at New York's Morgan Library & Museum, a location famous for housing one of the world's greatest collections of artistic works - LG Electronics is showcasing its latest works in "An Exhibition of smART Technology."
Digital Appliance innovations serve as a showcase for LG's design and cutting-edge technologies. The award-winning, contemporary design that has been a major factor in the brand's success to date continues to push the envelope with the latest offerings. The newest LG appliances continue to meet previously unmet consumer needs, as they serve as showpieces for the home.
� New Steam Laundry: The newest eye-catching LG SteamWasher" and SteamDryer" models, hitting stores in September, feature an updated design. The unique square door hints at the capacity inside (4.5 cubic feet) as well as the enlarged opening (15% larger) that makes it easier to load and remove bulky laundry. As the market leader in steam washers, LG continues to drive new applications for their proprietary TrueSteam" technology. In addition to the exclusive Allergiene" allergen-reduction cycle in the washer and the SteamFresh" freshening cycle, LG has added new features, such as the SteamSanitary" option in the dryer.
� 4-Door Refrigerator: LG's new flagship refrigerator, the sleek 4-door, has become the centerpiece of the growing kitchen lineup. The refrigerator boasts dual refrigerator doors and double freezer drawers, offering consumers better organization along with sophisticated style. The 4-door refrigerator also features the tallest water dispenser available.
� Built-in Ovens and Cooktops: In time for the busy holiday entertaining season, LG will offer new built-in single and double wall ovens along with radiant and induction cooktops, bringing LG's unique styling to an entirely new industry segment. From the intuitive, menu-driven touch screen control panel in the wall ovens to the smooth touch screen controls of the cooktops, LG is offering the latest in cooking technology literally right to consumers' fingertips.
Additional press materials can be found at www.pimsmultimedia.com/lg2.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in home appliances, consumer electronics and mobile communications. In the United States, LG Electronics sells a wide range of stylish, innovative digital appliances, consumer electronics (digital display and digital media) products and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com.
CONTACTS:
Clara Chang (201) 816-2011, clara.chang@lge.com
John I. Taylor (847) 941-8181, john.taylor@lge.com
Ojas Naik (312) 397-6008, ojas.naik@ogilvypr.com

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